Dr. Wesley Friske



Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • Phd, Business Administration-Marketing, 2015, Texas Tech University
  • MBA, Marketing, 2010, West Texas A&M University
  • BA, English (Teaching Option), 2006, Montana State University


MKT 351-001 - Consumer Market Behavior

MKT 360-002 - Marketing Research

MKT 360-301 - Marketing Research

Research and professional interests

  • Choi, Sunhee, Friske, Wesley, Lee, Sanglo, and James Wilcox (2014), “The Effects of Price Promotion Depth on New and Mature Products,” Journal of Brand Management, 21(3), 202-215. 
  • Davis, Donna and Wesley Friske (2013), “The Role of Public-Private Partnerships in Facilitating Cross-Border Logistics: A Case Study at the U.S./Canadian Border,” Journal of Business Logistics, 34(4), 347-359.  
  • Davis, Donna and Wesley Friske (2013), “Defining the Soft Infrastructure of Border Crossings: A Case Study at the US/Canada Border,” American Review of Canadian Studies, 43(4), 477-493.
  • Friske, Wesley and Sunhee Choi (2013), “Another Look at Retail Gravitation Theory: History, Analysis, and Future Considerations,” Academy of Business Disciplines Journal, 5(1), 88-106.
  • Li, Andrew, Bagger, Jessica, and Wesley Friske (2013), “Social Desirability in the Selection Process: New Insights from a Novel Context,” Asia Pacific Journal of Human Resources, 51, 45-62.
  • Racherla, Pradeep and Wesley Friske (2012), “Perceived ‘Usefulness of Online Consumer Reviews: An Exploratory Investigation across Three Services Categories,” Electronic Commerce Research and Applications, 11(6), 548-559. 

Other interests

  • Fly fishing
  • Reading
  • Skiing

Awards and honors

  • Outstanding Reviewer Award, Electronic Commerce Research and Applications                           
  • Best Poster Award, Society for Industry and Organizational Psychology Annual Conference
  • AMA-Sheth Foundation Doctoral Consortium Representative
  • Doctoral Student Teaching Award, Texas Tech University 
  • Doctoral Student Research Award, Texas Tech University