MKT Courses


Marketing (MKT) courses

  • MKT 150 Marketing Fundamentals

    A survey of marketing designed to serve various groups of students - those from other colleges/departments who would like to develop a broad understanding of marketing, those who are undecided about a major and would like to explore marketing as a possibility; and those who desire to take a contemporary marketing course to assist them in their present career path. Cannot be taken for credit by students who have previously received credit for MKT 350.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 300 Service-Learning in Marketing

    Prerequisite: 30 hours and concurrent registration in a marketing course designated as a service-learning offering; and undergraduate business majors must be admitted to degree program.

    This service component for an existing course incorporates community service with classroom instruction in Marketing to provide an integrative learning experience that addresses the practice of citizenship and promotes an awareness of and participation in public affairs. Includes 40 hours of service that benefits an external community organization, agency, or public service provider. Approved service placements and assignments will vary depending on the specific course topic and learning objectives; a list of approved placements and assignments is available from the instructor and the Citizenship and Service-Learning Office. May be repeated.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1Upon demand
  • MKT 350 Principles of Marketing

    Prerequisite: 54 hours and PSY 121; and undergraduate business majors must be admitted to degree program.

    Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 351 Consumer Behavior

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    An overview of the applied social science of consumer behavior, which observes the psychological and behavioral processes of consumers as they engage in the selection, acquisition, usage, and disposition of products in the global marketplace. Specifically, the course examines the internal and external influences on the consumer decision making process. Theories of consumer behavior and current research in the field of study are employed to elucidate some implications for marketing management strategy.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 352 Professional Sales

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course teaches the Principles of Sales as a toolkit, which in addition to being useful to a salesperson will also be found useful by most people in everyday life. Students will learn the nuts and bolts of a sales call from start to finish, as well as different customers that will be encountered, different kinds of relationships, ethics, communication skills and adaptive selling. Students will have the opportunity to apply what they have learned during the semester by participating in mock sales calls with salespeople from the community.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 354 Principles of Advertising

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Advertising roles, principles and procedures; development of creative strategies, media selection-including traditional media as well as nontraditional media, social networking, guerrilla, online, promotion, mobile, and event-basic design, layout and copy development; measures of advertising effectiveness. Includes the development of an integrated campaign.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 355 Principles of Retailing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    The application of retailing principles to real-world issues. Students are challenged to solve retailing scenarios using an "experience-based" format.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 360 Marketing Research

    Prerequisite: MKT 350 and QBA 337; and undergraduate business majors must be admitted to degree program.

    Basic research techniques designed to introduce the student to modern research procedures and the research process. Emphasis placed on research techniques to collect, analyze, and interpret research information as a basis for improved decision-making; and for the development of marketing strategies and policies.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 364 Operations Management

    Prerequisite: MGT 340; nonbusiness majors QBA 237 or equivalent; and undergraduate business majors must be admitted to degree program.

    Exploration of competitive priorities to improve performance in a variety of business environments. Application of analytical tools to manage processes and projects within and across business functions. Flexible content to reflect trends in the occupational marketplace.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 365 Introduction to Logistics

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Analysis of the activities and decisions necessary to plan, implement and control private and public physical distribution and transportation channel systems. Emphasis on physical, human, informational and organizational system components.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 367 Purchasing and Supply Management

    Prerequisite: MKT 364; and undergraduate business majors must be admitted to degree program.

    A study of the processes and problems involved in acquiring and controlling materials and services required for operations management in business, industry, and government. Includes source selection, quality and quantity control, value analysis, and negotiation and legal consideration.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 368 Supply Chain and Operations Modeling

    Prerequisite: QBA 337; and MKT 364 or MKT 365 or MKT 450; and undergraduate business majors must be admitted to degree program.

    Emphasis will be on application and development of quantitative modeling techniques for the analysis of decision problems encountered in supply chain and operations management. Applications include transportation models, network and location models, aggregate planning models, inventory management, and queueing models.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 380 Creative Advertising

    Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.

    An advanced course in the creation of broadcast and print advertising. Emphasizes strategic planning, developing creative concepts and assistance in writing and polishing copy and visuals within an ad, execution of finished product, and refining presentation skills.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 394 Cooperative Education in Marketing

    Prerequisite: acceptance into Cooperative Education Program and permission of the department head; and undergraduate business majors must be admitted to degree program.

    The opportunity to earn academic credit in a planned learning process that integrates academic training with supervised work experience. Variable content course. May be repeated to a maximum of six hours.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-3Upon demand
  • MKT 410 Services Marketing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    An advanced look at modern marketing theory and practice in the services industries which comprise over 90 percent of marketing jobs in the 21st century. Specifically, the course examines the marketing of services and provides students with marketable managerial tools for securing and succeeding at jobs in the modern economy. Topics include the unique characteristics of services, service quality, customer relationship marketing, service blueprinting, service dominant logic, service expectations, service performance, and co-creation of service quality. Through theory and applied examples the student will learn cutting edge marketing principles, techniques and tools.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 450 Supply Chain Management and Sustainability

    Prerequisite: MKT 350 or BUS 510; and undergraduate business majors must be admitted to degree program.

    This course emphasizes the adoption of a supply chain orientation to achieve competitive advantage and value creation through efficient and effective inter-firm buyer/seller relationships and logistical processes. In addition to traditional supply chain management topics the course will emphasize social, economic and environmental dimensions of sustainability throughout all aspects of the course including: raw materials, procurement, production, transportation, packaging, distribution, marketing, facilities location and retail store design.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 451 Advanced Professional Sales

    Prerequisite: MKT 352; and undergraduate business majors must be admitted to degree program.

    This course is designed for the serious sales student. Concepts discussed in MKT 352 will be applied during this course. In addition, the course will delve into issues in selling and sales management that will impact their future in these positions.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 452 Sales Management

    Prerequisite: MKT 352; and undergraduate business majors must be admitted to degree program.

    This course is designed to prepare students for a sales management position. Students will learn what information and resources are necessary to create and maintain a successful sales force. In addition, students will learn how to measure and influence performance, how to motivate salespeople, proper recruitment, selection and training techniques, compensation strategies and current trends in sales management.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 455 Advanced Retailing Practices

    Prerequisite: MKT 355; and undergraduate business majors must be admitted to degree program.

    An advanced study of retail buying practices, resident buying offices, domestic and foreign markets, fashion, promotion, color dynamics, display, inventory control, store location, customer services, pricing, sales projection, and research.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 456 Advanced Advertising

    Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.

    Further develops skills in all aspects of advertising/promotion strategy and design. Includes overall campaign development. Explores careers in integrated marketing communications. Additional emphasis on business to business promotion, events marketing, and presentation skill development. Includes one or more service-learning campaigns.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 460 Logistics and Supply Chain Strategy

    Prerequisite: MKT 450; and undergraduate business majors must be admitted to degree program.

    This course requires the students to integrate concepts learned throughout their academic experience into a combined analysis of current events and the completion of a corporate project or case study. Analysis of comprehensive cases incorporating strategic and tactical decisions throughout the entire supply chain management process is required.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 464 Global Supply Chain Management

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Principles of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 464 and MKT 764.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 472 Marketing Strategy

    Prerequisite: MKT 351 and MKT 360; and undergraduate business majors must be admitted to degree program.

    An analysis of the marketing concepts, functions, and principles involved in planning, implementing, and evaluating the total marketing program of various organizations. This course emphasizes market analysis, targeting and segmenting, and the development of marketing-mix strategies structured to deliver superior customer value proposition and organizational performance.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 474 International Marketing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course investigates the cultural impact on markets and institutions affecting international trade. Students will study cross-cultural comparisons of attitudes and beliefs about marketing practices and products. The course provides an in-depth look into the effects of culture, business climate and business practices on each of the elements of marketing to provide an awareness of differences in markets and consumer behavior. Marketing management, competitiveness, sustainability and negotiation applications are discussed throughout the course.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 476 Futuristics: Business and Society

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting future changes in and the impact on the nature of firm, consumer life-styles, and society in general.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Upon demand
  • MKT 480 Advertising Campaigns

    Prerequisite: MKT 350; and permission of instructor; and undergraduate business majors must be admitted to degree program.

    Advanced advertising techniques are applied to the formation of a comprehensive advertising campaign while working in an advertising agency-like atmosphere. Presentation(s) of the campaign will be made formally to students, faculty, and advertising executives, and may culminate in participation in a national competition.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 485 Marketing Yourself

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    A participative course designed to provide students with information regarding the skills necessary to succeed in their professional career.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 494 Executive Internship-Marketing

    Prerequisite: permission of department head; and undergraduate business majors must be admitted to degree program.

    Opportunity to obtain simultaneously the practical as well as the theoretical knowledge through internship with cooperating business executives. Graded Pass/Not Pass only.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    3Fall, Spring
  • MKT 496 Readings in Business Administration-Marketing

    Prerequisite: permission of the department head; and undergraduate business majors must be admitted to degree program.

    Planned readings designed to intensify and supplement the study of marketing.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-3Fall, Spring
  • MKT 497 Topics in Marketing

    Prerequisite: MKT 350 and permission of the department head; and undergraduate business majors must be admitted to degree program.

    A variable content course, with topics that can change from semester to semester depending upon student and faculty interests. Topics generally require previous study in marketing. Examples: marketing of professional services, marketing of not-for-profit organizations, international marketing research, industrial marketing, physical distribution, sales forecasting, and legal issues of marketing. May be repeated to a maximum of three hours.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-3Upon demand
  • MKT 510 Digital and Social Media Marketing

    Prerequisite: MKT 354 or MKT 355; and undergraduate business majors must be admitted to degree program.

    An exploration and evaluation of marketing activities as they pertain to social media and an organization's online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like display ads as part of an integrated marketing campaign. May be taught concurrently with MKT 610. Cannot receive credit for both MKT 510 and MKT 610.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 515 Contemporary Issues in Advertising/Promotion

    Prerequisite: MKT 350 and MKT 354; and undergraduate business majors must be admitted to degree program.

    This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in advertising. Specific topics covered will vary depending on the current issues occurring during the course. Case studies and contemporary readings will replace the traditional marketing textbook. In-class discussion, participation, and application will complement traditional lectures. May be taught concurrently with MKT 615. Cannot receive credit for both MKT 515 and MKT 615.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 565 Business Process Management

    Prerequisite: MKT 364; and undergraduate majors must be admitted to degree program.

    An in-depth analysis of business processes from an operations perspective. Study of specific practices and tools to design, improve, and support these processes in a variety of organizational settings. Use of professional BPM software is emphasized. May be taught concurrently with MKT 675. Cannot receive credit for both MKT 565 and MKT 675.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 570 Marketing Analytics

    Prerequisite: MKT 350 and MKT 360; and undergraduate business majors must be admitted to degree program.

    This course covers a wide variety of analytical techniques commonly used to interpret marketing data, including but no limited to multiple regression analysis, general linear modeling, cluster analysis (for market segmentation), and multidimensional scaling (for perceptual maps). Emphasis is placed on using data to inform marketing policies and strategy. Students will use SPSS to edit and analyze primary and secondary data. May be taught concurrently with MKT 670. Cannot receive credit for both MKT 570 and MKT 670.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 596 Research Issues and Problems: Marketing

    Prerequisite: MKT 360 and permission of the department head; and undergraduate business majors must be admitted to degree program.

    Research issues and projects growing from particular needs which may require additional depth or breadth of study. Outline of study must be approved prior to enrolling. May be repeated to a maximum of three hours.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-3Upon demand
  • MKT 600 Marketing Concepts for Managers

    Prerequisite: permission of a director of a College of Business Graduate Program.

    Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a College of Business graduate degree.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 610 Digital and Social Media Marketing

    Prerequisite: MKT 600 or MKT 772.

    An exploration and evaluation of marketing activities as they pertain to social media and an organization's online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like display ads as part of an integrated marketing campaign. May be taught concurrently with MKT 510. Cannot receive credit for both MKT 510 and MKT 610.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 615 Contemporary Issues in Advertising/Promotion

    Prerequisite: MKT 350 or MKT 600 or equivalent.

    This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in advertising. Specific topics covered will vary depending on the current issues occurring during the course. Case studies and contemporary readings will replace the traditional marketing textbook. In-class discussion, participation, and application will complement traditional lectures. May be taught concurrently with MKT 515. Cannot receive credit for both MKT 515 and MKT 615.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 670 Marketing Analytics

    Prerequisite: 15 hours of graduate business administration courses including MKT 772 and permission from the MBA Program Director.

    This course covers a wide variety of analytical techniques commonly used to interpret marketing data, including but no limited to multiple regression analysis, general linear modeling, cluster analysis (for market segmentation), and multidimensional scaling (for perceptual maps). Emphasis is placed on using data to inform marketing policies and strategy. Students will use SPSS to edit and analyze primary and secondary data. May be taught concurrently with MKT 570. Cannot receive credit for both MKT 570 and MKT 670.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 675 Business Process Management

    An in-depth analysis of business processes from an operations perspective. Study of specific practices and tools to design, improve, and support these processes in a variety of organizational settings. Use of professional BPM software is emphasized. May be taught concurrently with MKT 565. Cannot receive credit for both MKT 565 and MKT 675.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 730 Logistics and Transportation

    Prerequisite: MKT 600 or equivalent.

    This course introduces students to the concepts and terminology associated with the planning and management of logistics activities. The course investigates introductory decisions in inventory management, warehousing, transportation, customer service, performance measurement, and others.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 740 Supply Chain Models and Systems

    Prerequisite: MKT 730.

    This course addresses concepts, techniques and systems used in supply chain management and decision support. Specific areas include ERP systems, manufacturing planning and management techniques and systems, inventory management, warehouse layout, distribution management, routing and scheduling, process analysis, network analysis and the application of simulation and optimization techniques.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall
  • MKT 750 Supply Chain Management Seminar

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. The course incorporates analyses of comprehensive cases involving strategic and tactical decisions throughout product and service supply chains in a domestic and global environment.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 760 Logistics and Supply Chain Management

    Prerequisite: MKT 740 or MKT 750.

    This course serves as a capstone experience involving actual company projects, a comprehensive supply chain simulation exercise, and the identification and discussion of current events in logistics and supply chain management. Class sessions are augmented by discussions of current events involving logistics and supply chain management.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 764 Global Supply Chain Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director.

    Principles of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 764 and MKT 464.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Spring
  • MKT 772 Marketing Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.

    Theoretical bases of marketing concepts, principles and strategies; development, acceptance and expected future direction of emerging marketing practices.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 774 International Marketing

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; MKT 600 or equivalent.

    Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. Cannot receive credit for both MKT 774 and MKT 474.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 776 Futuristics: Business and Society

    Prerequisite: MKT 600 or equivalent.

    This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting further changes in and the impact on the nature of firm, consumer life-styles, and society in general. Students are required to complete a research project in the course area.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Upon demand
  • MKT 790 Seminar in Marketing

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    Critical evaluation and analysis of theory, research, and practice in marketing.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 794 Internship: Marketing

    Prerequisite: permission of director of the appropriate graduate program and department head.

    In consultation with the coordinating professor, the student is engaged in first-hand experience with a business, organization, or other professional entity. A portfolio of assigned work shall be collected, examined and evaluated during the semester.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    330Fall, Spring
  • MKT 796 Independent Study: Marketing

    Prerequisite: MKT 670 and permission of department head.

    In consultation with coordinating professor, student selects a specific area of emphasis (related to the degree program) for a significant, in-depth study, with particular emphasis on research.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-3Fall, Spring
  • MKT 799 Thesis

    Prerequisite: permission of department head.

    Independent research and study connected with preparation of thesis.

    Credit hoursLecture contact hoursLab contact hoursTypically offered
    1-6Upon demand