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Certificate in Marketing Analytics
Ismet Anitsal, Graduate Program Director
Glass Hall, Room 238; Phone: 417-836-5413
Email: COBGraduatePrograms@MissouriState.edu
Website: MBA.MissouriState.edu
Elizabeth Reger, Graduate Program Coordinator
Glass Hall, Room 105; Phone: 417-836-5616
COBGraduatePrograms@MissouriState.edu
Program description
This certificate is designed to provide students with a set of skills for collecting, editing and analyzing marketing data.
Admission
Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director.
Required courses (12 hrs)
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MKT 670 | Marketing Analytics | 3 hrs |
|
MKT 610 OR MKT 790 OR ITC 655 OR |
Choose 3 courses from the list below: Digital and Social Media Marketing OR Seminar in Marketing OR Data Visualization OR Quantitative Methods in Business Decision Making |
9 hrs |
GPA requirement
Students must have a B or better grade in each course.
Remarkable education
Knowledge based on experience — Missouri State's approach to learning sets you up for success with insight from expert faculty, hands-on advising and practical opportunities to apply your skills.
Unbeatable value
A smart investment in your future — Missouri State is committed to delivering academic excellence along with affordable costs and extensive financial aid opportunities.
