Mission, Vision, Positioning

Marketing Department Mission Statement:

We prepare students for academic and career success in Marketing, Supply Chain Management, and Operations Management by providing quality education through student-centered instruction and experiential learning opportunities.

Marketing Department Vision Statement:

We aspire to be the choice for students who desire to develop the knowledge and skills needed to become academically successful and career ready in Marketing, Supply Chain Management, and Operations Management.

Marketing Department Positioning Statement:

As one of the largest marketing programs in the Midwest, we offer multiple career-focused specializations in Marketing and Supply Chain Management. We provide a solid foundation of core marketing theory, strategy, and application through student-centered instruction and experiential learning opportunities.