Dr. Jamie Grigsby

Biography

Dr. Grigsby’s research and teaching focus on two areas of interest: advertising and consumer behavior. Specifically, her research explores how visual aspects of advertisements, such as graphics or text, can be manipulated by advertisers to target specific consumer segments and be more persuasive. For example, one project explores how advertisers can tell stories with images in ads. More generally, she is interested in understanding how consumers process incoming information in ads and use that information to make purchase decisions.

Her interest in advertising also extends to social media, and much of her more recent work explores native advertising strategies on social media. She is interested in improving the effectiveness of the ads we see online, but also in improving advertising transparency through better disclosure labeling and sponsorship information. Her research has been published in marketing journals like the Journal of Advertising and presented at conferences like the Summer American Marketing Association Conference, the Conference for the Association of Consumer Research, and the Marketing and Public Policy Conference.

Details

Education

• PhD, Business Administration: Marketing, 2017, Kent State University
• MBA, Marketing, 2013, Kent State University
• BS, Retail Management, 2011, Purdue University

Teaching

• MKT 380 Creative Advertising
• MKT 355 Principles of Retailing

Professional experience

Professional affiliations

• American Marketing Association
• Association for Consumer Research
• Beta Gamma Sigma, National Business Administration Honor Society

Research and professional interests

• Visual elements of advertising
• Transparency and effectiveness in native advertising
• Storytelling and narrative transportation in advertising
• Outcomes of impulse purchasing behavior

Awards and honors