Dr. Christina S. Simmers



Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, Business Administration, 2005, Louisiana State University


  • MKT 772 Marketing Management

Research and professional interests

Research interests 

  • Consumer behavior
  • Promotion issues
  • Cross-cultural comparison
  • Generational cohorts

Selected publications 

  • "Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV,"Journal of Foodservice Business Research, 2011
  • "Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum," Journal of Sport Administration & Supervision, 2009
  • "The Effect of Product Placement on Consumer Information Processing," International Journal of Integrated Marketing Communications, 2009
  • "Exergaming: Virtual Inspiration, Real Perspiration," Young Consumers, 2009
  • "What's Your Preference? An Exploratory Examination of the Effect of Human Versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services," Management Research News, 2009

Awards and honors

  • Society for Marketing Advances Doctoral Consortium Fellow 
  • Mu Kappa Tau Alpha National Honor Society 
  • Eta Sigma Delta Hospitality Honors Society 
  • Past Marketing Club Advisor (Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008) 
  • Research Award at The International Academy of Business and Public Administration Disciplines Conference, Dallas, TX, April 20-23, 2006