Profile

Biography

Dr. Grigsby is an Associate Professor of Marketing at Missouri State University (MSU). She has been at MSU since 2019 and earned tenure and promotion in 2024. She teaches Creative Advertising, Digital and Social Media Marketing, and Consumer Behavior.

Her research explores consumer behavior, particularly how advertising design and messages can impact how consumers process and are influenced by ads. She is interested in how advertisers can tell effective stories through different visual and textual elements and media, including social media platforms and via native advertising. More recently, her work has also explored artificial intelligence (AI). This work explores how AI can be used as a tool by marketers to be efficient and effective, while also appropriately and ethically disclosing its use to consumers. Her work appears in Journal of Advertising, Psychology & Marketing, Marketing Letters, and Journal of Interactive Marketing, among others.

Details

Education

• PhD, Business Administration: Marketing, 2017, Kent State University
• MBA, Marketing, 2013, Kent State University
• BS, Retail Management, 2011, Purdue University

Teaching

• MKT 380 Creative Advertising
• MKT 351 Consumer Behavior
• MKT 510/610 Digital and Social Media Marketing

Professional experience

• Doctoral Student Track Chair, Society for Marketing Advances Conference, 2024 - Present
• Editorial Review Board, International Journal of Advertising, 2022 - Present

Research and professional interests

• Storytelling and narrative transportation in advertising
• Transparency and effectiveness of artificial intelligence in advertising
• Digital marketing strategy and consumer behavior
• Outcomes of impulse purchasing behavior

Awards and honors

Additional resources

• Google Scholar profile