
Dr. Christina S. Simmers

Department
Marketing
Role:
Faculty
Campus:
Springfield
Postal mail
Missouri State University
Marketing
901 S. National Ave.
Springfield,
MO
65897
Details
Education
- PhD, Business Administration: Marketing, Mass Communications minor, 2005, Louisiana State University
- MBA, 1993, Nicholls State University
- BS, Hotel, Restaurant and Tourism Administration, 1990, University of New Orleans
Teaching
- MKT 772 Marketing Management
- MKT 351 Consumer Market Behavior
- MKT 350 Principles of Marketing
Research and professional interests
Research interests
- Influencer Marketing
- Endorsers
- Persuasion
- Consumer Behavior
Selected publications
Simmers, Christina S., Rebecca Rast, and Joshua T. Coleman (2023), “Who Says She’s Not a True Fan?: Perceptions of Fan Authenticity Among Gen Z Women Sports Fans,” Sport Marketing Quarterly, 32 (3), 189-206.
Simmers, Christina S., Rebecca Rast, Allen D. Schaefer, and David Hammons (2022), “Risk Aversion Impacts on Need for Transparency and Traceability Pre- and Post-Pandemic,” Supply Chain Forum: An International Journal, 21 (2) https://www.doi.org/10.1080/16258312.2022.2099759
Awards and honors
- Institute for Global Business Research, Distinguished Research Award
- International Academy of Business and Public Administration Disciplines Conference, Research Award
- Society for Marketing Advances Doctoral Consortium Fellow
- Mu Kappa Tau Alpha National Honor Society
- Eta Sigma Delta Hospitality Honors Society
- Past Marketing Club Advisor – Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008