Dr. Christina S. Simmers

Department

Marketing

Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Details

Education

  • PhD, Business Administration: Marketing, Mass Communications minor, 2005, Louisiana State University
  • MBA, 1993, Nicholls State University
  • BS, Hotel, Restaurant and Tourism Administration, 1990, University of New Orleans

Teaching

  • MKT 772 Marketing Management
  • MKT 351 Consumer Market Behavior
  • MKT 350 Principles of Marketing

Research and professional interests

Research interests

  • Influencer Marketing
  • Endorsers
  • Persuasion
  • Consumer Behavior

Selected publications

  • Simmers, Christina S., Rebecca Rast, and Joshua T. Coleman (2023), “Who Says She’s Not a True Fan?:  Perceptions of Fan Authenticity Among Gen Z Women Sports Fans,” Sport Marketing Quarterly, 32 (3), 189-206.

  • Simmers, Christina S., Rebecca Rast, Allen D. Schaefer, and David Hammons (2022), “Risk Aversion Impacts on Need for Transparency and Traceability Pre- and Post-Pandemic,” Supply Chain Forum: An International Journal, 21 (2) https://www.doi.org/10.1080/16258312.2022.2099759

Awards and honors

  • Institute for Global Business Research, Distinguished Research Award
  • International Academy of Business and Public Administration Disciplines Conference, Research Award
  • Society for Marketing Advances Doctoral Consortium Fellow
  • Mu Kappa Tau Alpha National Honor Society
  • Eta Sigma Delta Hospitality Honors Society
  • Past Marketing Club Advisor – Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008