Program Requirements

In the marketing program, you will complete comprehensive marketing curriculum with an emphasis in one of the following tracks: advertising and promotion, marketing management, marketing research or sales management.


Marketing (Comprehensive)

Bachelor of Science

Major requirements (30 hours):

All students majoring in business must also satisfy all College of Business Core requirements.  Hours required in the college core range from 36 to 51 depending on major.

Major core (15 hours):

MKT 351(3), 360(3); 464(3) or 474(3), 472(3); QBA 337(3).

Complete one of the following options:
Advertising and Promotion option (15 hours):
  1. MKT 354(3); 380(3) or 515(3); 456(3).
  2. Two courses from: MKT 352(3); MKT 380(3) or 515(3) if not taken to fulfill requirement No. 1 above; MKT 480(3); ART 100(3) or ART 110(3) or ENG 373(3).
Marketing Management option (15 hours):
  1. MKT 352(3), 365(3); MGT 397(3).
  2. Two courses from: MKT 354(3), 355(3), 410(3), 452(3); 476(3) or 510(3); 570(3).
Marketing Research option (15 hours):
  1. MKT 352(3), 570(3), 596(3); MGT 397(3) or ENG 321(3); SOC 305(3).
  2. Recommended electives (not required): ENT 561(3), MKT 354(3), MKT 410(3).
Sales/Sales Management option (15 hours):
  1. MKT 352(3), 451(3), 452(3); MKT 485 or MGT 486(3).
  2. One course from: BUS 550/LAW 550(3); MGT 345(3); MKT 354(3), 355(3), 365(3), 410(3).
  3. Recommended electives (not required): MGT 450(3), MKT 367(3), THE 125(2), THE 222(3).

University level requirements:

  1. General Education requirements
  2. General baccalaureate degree requirements