Marketing Undergraduate Program

In Missouri State’s marketing program, you’ll gain a comprehensive education while following a track option that supports your interests and goals.

Track options

Choose a track option for your customized major.

All track options in Marketing are available to complete on campus, online or a mixture of both.


Advertising and promotion

Always in pursuit of a great idea? Learn to manage creative challenges, deadlines and group dynamics.


Marketing management

Think big picture? This track is all about strategy, organization and brand development.


Marketing research

Love solving puzzles? This track emphasizes details, data and analysis.


Professional sales

Want to be the face of a company? This track is ideal for people who want to develop and nurture relationships.