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Marketing Undergraduate Program

In Missouri State’s marketing program, you’ll gain a comprehensive education while
following a track option that supports your interests and goals.

Advertising and Promotion Track

Always in pursuit of a great idea? Learn to manage creative challenges, deadlines and group dynamics.

Marketing Management Track

Think big picture? This track is all about strategy, organization and brand development.

Marketing Research Track

Love solving puzzles? This track emphasizes details, data and analysis.

Sales Management Track

Want to be the face of a company? This track is ideal for people who want to develop and nurture relationships.