Invite People to Be Where the Bears Are

Proclaim Missouri State’s shared meaning — pride, community, the public affairs mission — to attract students and employees who want to be a part of our campus experience.

• Leverage branding to communicate a bold vision for MSU’s future and to inspire stakeholders to invest in its success.
• Establish an admitted-student survey and a prospective-student survey to build future enrollment strategies.
• Invest marketing resources in key areas, including Conference USA, Illinois, Dallas metroplex and international markets.
• Use placemaking to encourage participation in our shared identity of public affairs.
• Elevate and celebrate the top three public affairs awards for students, faculty, alumni and staff to further underscore that Missouri State is the leading public affairs university. Reimagine existing awards and develop new ones as needed.
• Enhance the visual identity of Missouri State in Springfield by incorporating branded material to create a cohesive look that extends campus pride beyond the main campus.