Amp up Fans and Spirit

Enhance fan engagement and school spirit by celebrating student athletes, expanding athletic traditions, strengthening community outreach and improving branded communication.

• Improve fan experiences to set the stage for celebrations of pride.
• Invest in lighting and environmental design in athletics facilities to improve the sense of spectacle.
• Celebrate student athletes (not just athletics) through storytelling and elevating events such as the Maroon and White Banquet.
• Celebrate with all-athletics pep rallies and all-athlete campus celebrations.
• Highlight any athletics outreach to the community as a way of expressing our athletes’ commitment to public affairs.
• Improve communication about events, successes and rivalries to encourage support from faculty, students and staff through branded channels.