Goal Five
Branding and Identity
Energize every Bear to be Missouri State’s biggest fan with branding that grows affinity with and promotes recognition of Missouri State University.
Desired Outcomes
Built a strong, widely recognized brand identity and sentiment
Participated in first Bowl Game
Increased digital engagement
Embedded public affairs mission across campus and culture and brand
Incorporated a new athletic wordmark
Publicized and celebrated strong community partnerships and off-campus connections