message from the president

president williamsWelcome to the future of Missouri State University! At the beginning of our strategic planning process, we set out with a bold and unified purpose—to create “our” plan. A plan shaped not by a single voice, but by the collective insight and passion of our faculty, staff, students, administration, alumni and community partners. Over the course of nearly a year, we engaged in thoughtful and rigorous work, conducting a comprehensive SWOT analysis, clarifying our shared values, envisioning a bold and inspiring future, and identifying five strategic goal areas that will propel Missouri State University forward.

Hundreds of individuals contributed their time, energy and expertise to this endeavor. The result of those efforts is “our” plan, Igniting Opportunity — Missouri State University’s Strategic Plan for 2025–2030.

Igniting Opportunity lays out ambitious yet attainable goals, strategies and measurable outcomes that will serve as a blueprint for our university’s growth over the next five years. This plan reflects who we are and who we aspire to become. It reaffirms our commitment to the public affairs mission by embracing an exciting new vision:
“Missouri State will be the nation’s leading public affairs university, delivering on our mission by cultivating civic responsibility and igniting social and economic opportunity.”

At the heart of this plan are five key strategic areas:

  • Academic Opportunities and Innovation
  • Community Partnerships and Economic Development
  • Institution of Choice for Students and Employees
  • Student and Alumni Experience
  • Branding and Identity

Each of these areas represents a crucial pillar of progress and possibility, and together, they form a roadmap that is as visionary as it is practical.

As you read through the pages of this plan, you will see that the future of Missouri State University is bright. Great things are ahead. By working together to bring this plan to life, we will ensure that we will Ignite Opportunity for our faculty, staff, students, administrators, alumni and our community, reminding us that every day is a great day to be a Bear.

Sincerely,

Richard B. Williams, Ph.D., ATC
President
Missouri State University