Connect Students and Alumni Through Stories

Believe that building student belonging now encourages alumni connection later and increase cooperative storytelling among campus partners to prove the return on investment of choosing Missouri State.

• Host admitted-student events in select markets (Kansas City, St. Louis, Bentonville) in partnership with companies and organizations with community partnerships or strong hiring pipelines from MSU, to connect future students to alumni.
• Use storytelling to highlight campus and industry connections; to support education abroad, faculty- student research collaboration and interdisciplinary co-teaching; and to highlight recent alumni success.
• Support the expansion of engagement and fan capacity for spirit events such as Homecoming, MSU’s birthday and Fountain Day.
• Create more branded photo opportunities across campus, such as murals, sculptures or interactive installations, to encourage student engagement, boost social media visibility and reinforce Missouri State pride. Elevate the Value Proposition of Missouri State by Championing Public Affairs.

Establish public affairs as a signature element of the MSU experience by integrating visual identity, storytelling and traditions across events, orientation, recognition and reporting.

• Design a public affairs badge for use in promoting signature public affairs events. Use QR codes or other trackable metrics to gauge the growth in attendance.
• Establish a campus tradition that annually celebrates the university’s commitment to public affairs, in part by recognizing the completion of the public affairs certificate.
• Launch an orientation campaign to establish public affairs as a defining feature of the MSU experience that is customized for use in SOAR, transfer orientation, and staff and faculty onboarding.
• Promote annual outcomes in public affairs impact reports with strong visual identity and clear storytelling.
• Reinforce goals through trackable engagement tools.