Marketing Management

Building and expanding organizations

This track builds comprehensive marketing skills including:

  • Crafting and maintaining brand identity
  • Coordinating people and projects
  • Communicating through an integrated marketing strategy — with traditional, digital and social media components

Additionally, this track is completable on campus, online or a mixture of both.

Student Opportunities

Enhance your classroom experiences through professional organizations, clubs, competitions and education abroad trips.

Careers and Outcomes

A degree in marketing opens doors to lifetime success in corporate, start-up and entrepreneurial environments.