Building and expanding organizations
This track builds comprehensive marketing skills including:
- Crafting and maintaining brand identity
- Coordinating people and projects
- Communicating through an integrated marketing strategy — with traditional, digital and social media components
Additionally, this track is completable on campus, online or a mixture of both.
Enhance your classroom experiences through professional organizations, clubs, competitions and education abroad trips.
Careers and Outcomes
A degree in marketing opens doors to lifetime success in corporate, start-up and entrepreneurial environments.