Following website creation or redesign, the website is now yours to maintain. Make the most of this valuable communication tool by following our recommendations:
Any new content on your website is intentionally "evergreen," meaning that it was written to minimize ideas and phrases that may quickly become outdated. Even so, it's a good idea to review certain sections of your site once each semester to be certain that the information is current. Particularly pay attention to the following pages.
Keep in mind that program information, faculty profiles and scholarship information are largely maintained through pulls from databases. When those databases are updated, the changes will automatically appear on your website.
Changes and additions to your faculty profiles can be emailed to web strategy and development. Photographic services can be hired to take faculty headshots. Free portrait days, during which faculty and staff receive professional headshots at no charge, are held throughout the year.
A number of resources are available to assist you.
An online writing and editing guide is available from the office of publications as a resource when updating web content, writing blog posts and creating new spotlights. Follow these styles in order to help the university maintain consistency across departments, offices and other units.
The master calendar and your department/program blog are the recommended resources for publicizing your special events. Submission to the master calendar is the first step in getting your event included on media calendars and considered for promotion on university top-level webpages.
Blog posts are an easy way to provide timely event information and limit the need to constantly update and publish webpages. If you choose to publish webpages for specific events, remember to monitor them closely. The event’s page will need to be updated to reflect changes in event details and the conclusion of the event. Event photos, a link to a recap blog post or the posting of future dates are some ways the page can be modified post-event.