Don’t just compile that analytics report. Translate it into meaningful insight.
Shape a better strategy for your products, promotions, sales, prices and more. Interpret the data and actions of your customers.
Bring a competitive edge to your business career.
Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director.
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MKT 670 | Marketing Analytics | 3 hrs |
|
MKT 610 OR MKT 790 OR ITC 655 OR |
Choose 3 courses from the list below: Digital and Social Media Marketing OR Seminar in Marketing OR Data Visualization OR Quantitative Methods in Business Decision Making |
9 hrs |
Students must have a B or better grade in each course.
Knowledge based on experience — Missouri State's approach to learning sets you up for success with insight from expert faculty, hands-on advising and practical opportunities to apply your skills.
A smart investment in your future — Missouri State is committed to delivering academic excellence along with affordable costs and extensive financial aid opportunities.
