Marketing Analytics Graduate Certificate

Make data-driven marketing decisions

Don’t just compile that analytics report. Translate it into meaningful insight.

Shape a better strategy for your products, promotions, sales, prices and more. Interpret the data and actions of your customers.

Bring a competitive edge to your business career.

Apply online

Apply to this certificate through a central application: GradCAS. Review the sections below before you begin.


Certificate in Marketing Analytics

Ismet Anitsal, Graduate Program Director
Glass Hall, Room 238; Phone: 417-836-5413

Elizabeth Reger, Graduate Program Coordinator
Glass Hall, Room 105; Phone: 417-836-5616

Program description

This certificate is designed to provide students with a set of skills for collecting, editing and analyzing marketing data.


Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director.

Required courses (12 hrs)

Course Code Course Title Credit Hours
MKT 670 Marketing Analytics 3 hrs


MKT 610 OR

MKT 790 OR

ITC 655 OR

QBA 775

Choose 3 courses from the list below:

Digital and Social Media Marketing OR

Seminar in Marketing OR

Data Visualization OR

Quantitative Methods in Business Decision Making

9 hrs

GPA requirement

Students must have a B or better grade in each course.

Remarkable education

Knowledge based on experience — Missouri State's approach to learning sets you up for success with insight from expert faculty, hands-on advising and practical opportunities to apply your skills.

Unbeatable value

A smart investment in your future — Missouri State is committed to delivering academic excellence along with affordable costs and extensive financial aid opportunities.