Dr. Jenifer Skiba

Details

Education

• PhD, Business Administration: Marketing, 2016, University of Nebraska – Lincoln
• MBA, 2011, Western Michigan University
• BA, Accounting, 1997, Western Michigan University

Teaching

• MKT 350 Principles of Marketing
• MKT 364 Operations Management
• MKT 472 Advanced Marketing
• Faculty Advisor for the MSU American Marketing Association Student Chapter

Professional experience

• Accountant, New Life Victory Church, Kalamazoo, MI, 2010-2012
• Clinical Data Manager, Borgess Research Institute (Borgess Medical Center), Kalamazoo, MI, 2006-2012
• Corporate Accountant, Borgess Medical Center (including Borgess Research Institute, ProMed Healthcare), Kalamazoo, MI 2001-2006
• Accountant, Resurrection Life Church, Richland, MI, 2000-2003
• Senior Accountant, Ampro Industries, Bradley, MI 1999-2001
• Staff Accountant, Ampro Industries, Bradley, MI 1998-1999
• Accounting Intern, Eaton Corporation, 1996-1997

Research and professional interests

• Marketing management and strategy
• Business-to-Business marketing
• Sales management
• Financial aspects of marketing and sales management
• Purchasing
• Covert marketing

Selected publications

• Skiba, Jenifer, Ross D. Petty and Les Carlson (2019), “Beyond Deception: Potential Consumer Injury from Various Types of Covert Marketing,” Journal of Consumer Affairs.
• Skiba, Jenifer, Amit Saini, and Scott B Friend (2019), "Sales Manager Cost Control Engagement: Antecedents and Performance Implications," Journal of Personal Selling & Sales Management, 39(2), 123-137.
• Reilly, Tim, Amit Saini, and Jenifer Skiba (2018), "Ethical Purchasing Dissonance: Antecedents and Coping Behaviors," Journal of Business Ethics, 1-21.
• Skiba, Jenifer, Amit Saini, and Scott B. Friend (2016), "The Effect of Managerial Cost Prioritization on Sales Force Turnover," Journal of Business Research 69(12), 5917-24.

Awards and honors