About Strategic Enrollment Management

The strategic enrollment management (SEM) plan will be the guiding document that charts Missouri State’s path toward achieving its enrollment, recruitment and retention objectives. The university utilizes its SEM plan to make strategic decisions, prioritize initiatives and allocate resources related to enrollment.

Strategic enrollment planning is more than a long-term recruitment or retention plan. It is a data-informed process that aligns an institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment to accomplish the institution’s mission and ensure the institution’s long-term enrollment success and fiscal health.

The four components of enrollment management are:

  • Recruitment
  • Retention
  • Research
  • Structure

SEM goals

  1. Recruitment
    By 2026, increase overall headcount enrollment by 5% and increase FTE enrollment by 3%.
  2. Student Success/Retention
    By 2026, increase the first to second year undergraduate student retention rate by 5% and improve persistence at other critical transition points across both the undergraduate and graduate levels.
  3. Student Success/Underserved Populations
    By 2026, increase the number of African American, Hispanic/Latino/Latinx, first-generation, and Pell-eligible students enrolled by 3% and improve the persistence rate of underrepresented students by 5%.
  4. Climate Goal
    By 2026, increase equity, and improve institutional support, experience, and overall climate for historically underrepresented, underserved, and under-resourced students, faculty, and staff.
  5. Graduation/Completions
    By 2026 increase the number of credentials (e.g., degrees and certificates) awarded to 5,800 per year.
  6. Financial Preparedness
    By 2026, decrease the average loan debt of undergraduate students by 5% after inflation. 
  7. Raise the Profile
    Raise the profile of the University’s academic quality through the pursuit of new and emerging academic programs and delivery modes, enrichment of existing curriculum and research, and equipping of students for successful career outcomes that meet workforce demands.

Guiding principles

  • Stabilize enrollment short term
  • Grow enrollment in targeted areas
  • Improve retention
  • Facilitate successful degree and credential completion
  • Broaden access to underserved populations
  • Identify new and emerging academic programming that meets student and workforce demands
  • Equip students for successful career outcomes
  • Employ actions and modify processes that eliminate barriers that impair student success
  • Raise the profile of the University
  • Develop a culture of enrollment growth among faculty, staff, and students


Item Date
SEM kickoff September 18, 2019
Attended SEM conference November 3-6, 2019
Consultant on-campus visit November 11-13, 2019
Board of Governors approval of SEM goals December 12, 2019
Steering Committee meeting January 21, 2020, 2-3 pm
Senior Leadership meeting January 24, 2020, 4-5 pm
SEM town hall meeting January 29, 2020, 12:15-1:15 pm
Steering Committee meeting February 5, 2020 10-11 am
Update at Board of Governors meeting February 21, 2020
Councils submit draft strategy list, begin prioritizing list of new strategies and current inventory March 1, 2020
Steering Committee meeting March 9, 2020 4-5 pm
Steering Committee meeting March 26, 2020 8-9 am
Councils submit final strategy list with priorities. Councils begin drafting tactics with timelines if they have not already done so April 1, 2020
Steering Committee meeting April 14, 2020 8-9 am
Steering Committee meeting April 30, 2020 8-9 am
Councils submit tactics May 1, 2020
Steering Committee meeting May 5, 2020 4-5 pm
Update at Board of Governors meeting May 14, 2020
Steering Committee meeting May 28, 2020 4-5 pm
Steering Committee submits final SEM plan, including goals and strategies. June 1, 2020