POSITION IDENTIFICATION
TITLE Marketing Specialist
CLASSIFICATION NUMBER 5589
GRADE 41
CLASSIFICATION Nonexempt
IMMEDIATE SUPERVISOR Soft Goods Manager
GENERAL FUNCTION
The Marketing Specialist develops and maintains the Bookstore’s presence on the web, social networking sites, and the e-commerce site to increase awareness of the Bookstore’s products and services and manages marketing programs and the Bookstore brand. The Marketing Specialist connects with incoming students and their families and informs them about the textbook ordering program during SOAR sessions.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree is required.
Experience: At least one year of retail experience is preferred. Experience designing and maintaining web pages is preferred.
Skills: Effective interpersonal, verbal, and written communication skills are required. Knowledge of the use of social media platforms, including but not limited to, Facebook, Instagram, Twitter, and Snapchat, for marketing is required. Organizational ability is required. A general understanding of web design techniques is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Supervision experience is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Designs, develops, and maintains the Bookstore’s web and social media presence with an emphasis on increasing awareness of Bookstore products and services, merchandising, customer service, and increasing sales.
2. Increases awareness of the Bookstore’s products and services by using graphic design skills, invention, and originality to design the layout, visual appearance, and functionality of the Bookstore’s website.
3. Manages social media metrics to measure effectiveness and return on investment.
4. Establishes and maintains an active social media presence for the Bookstore’s various audiences: parents, students, and alumni and uses multimedia technologies as appropriate.
5. Expands and supports e-commerce offerings across all departments and works with the Soft Goods Manager to maintain and update the online BearWear catalog by editing, uploading images, and creating attractive aesthetics.
6. Develops and manages online and in-store promotions on the website and social media platforms and evaluates the success of promotions.
7. Interacts with incoming students and their families at SOAR with an emphasis on increasing textbook sales.
8. Tracks expenditures in the marketing budget, benchmarks marketing activities to measure effectiveness, monitors results, and analyzes the data.
9. Contributes to a work environment that encourages knowledge of, respect for, and the development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing professional contact with colleagues, attending professional development courses, and attending training and/or courses required by the Director, Bookstore.
11. Helps to ensure the success of the Bookstore by performing all other duties as assigned.
SUPERVISION
The Marketing Specialist is supervised by the Soft Goods Manager and supervises part-time and student employees.
OFFICE OF HUMAN RESOURCES
JULY 2019
