5111 General Manager - KSMU and Ozarks Public Television


TITLE General Manager - KSMU and Ozarks Public Television




IMMEDIATE SUPERVISOR Vice President for Research and Economic Development and International Programs




The General Manager – KSMU and Ozarks Public Television is responsible for strategic planning and visioning for the Missouri State University’s Public Broadcast Service, establishing operational and budgetary guidelines for the University’s radio and television stations, ensuring the stations’ support for the University’s educational mission, the statewide mission in Public Affairs, and the pillars of ethical leadership, community engagement, and cultural competence. The General Manager is responsible for obtaining significant external funding in the form of grants, contracts, and major gifts and for guiding all station fundraising activities. The General Manager assures the stations’ compliance with all Federal Communications Commission rules and regulations, serves as the University’s representative to the Corporation for Public Broadcasting, National Public Radio, and the Public Broadcasting Service, and ensures compliance with the policies of those organizations. The General Manager guides the process of developing programming that supports the University’s educational goals and public affairs mission, develops staff performance standards for revenue producing units, and provides oversight and coordination of interdepartmental functions. The General Manager – KSMU and Ozarks Public Television is responsible for daily operational management of KSMU Network and Ozarks Public Television, ensuring the establishment of operational guidelines for the stations, hiring qualified personnel, and creating a positive on-air image which attracts, maintains, and increases its audience. The General Manager maintains compliance with the Integrity in Broadcasting Statement as approved by the Board of Governors.




Education: A Master's degree in Mass Communications or a related field is required.


Experience: At least five years of management level experience in public broadcasting is required. Demonstrated successful experience in fundraising is required.  Experience in management of a joint university-licensed station is preferred.


Skills: Strong oral and written communication skills are required. Excellent interpersonal skills are required.  A demonstrated ability to create and implement a vision for public broadcasting that serves the University, audiences, and constituent groups is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.




1. Assures that Broadcast Services’ assets serve identified needs by leading the

Broadcast Services management team, supervising and evaluating staff, developing operational efficiencies, and implementing and coordinating planning efforts.


2. Provides oversight of daily operations of KSMU and Ozarks Public Television.


3. Ensures the University’s public radio and television stations acquire and produce programming that attracts, maintains, and increases audience, consistent with the University’s mission, ensures the stations engage in significant local program production that serves significant audiences, ensures the stations project an on-air image of high production values and quality of content, creates and implements a strategy for integrating programming production and acquisition with marketing, promotional, corporate support, and major donor activities, and guides the local program production process to ensure local programming achieves University and Broadcast Services’ goals.


4. Creates and implements plans for the utilization of digital technologies to meet University and community needs and ensures that the stations develop programs and services that serve educational needs throughout the region.


5. Obtains external funding by focusing on sources of federal and state funds,

foundations, and major donors, ensures the radio and television stations implement an effective membership plan, personally solicits major gifts, writes grant applications for external funds, and establishes staff performance standards for revenue producing units based on the stations’ past performance and on national normative data for similar stations.


6. Protects the financial and programming interests of the radio and television station by engaging in communications and negotiations with the Public Broadcasting Service, National Public Radio, the Corporation for Public Broadcasting, and other organizations as necessary. 


7. Obtains funds for the stations’ endowments.


8. Exercises ultimate responsibility for compliance with all applicable Federal Communications Commission rules and regulations to prevent institutional liability and the potential for fines and/or forfeiture of station licenses.


9. Ensures the development of an academically sound internship program for students, ensures the stations support student learning, and provides part-time employment opportunities for qualified students.  


10. Ensures the stations operate within their approved budgets by establishing policies for reviewing and approving the departmental expenditures, exercising approval authority for expenditures of funds, where necessary, and exercising direct approval authority for expenditures.


11. Supports the University’s educational mission by teaching courses, as necessary or as time permits, in the department of Media, Journalism, and Film as a per course faculty member. 


12. Promotes a positive image of the University through participation in community and professional organizations, representing the University at professional meetings and on community committees, and establishing and maintaining credible relations with local and area news media.


13. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.


14. Remains competent and current through self-directed professional reading,

developing professional contacts with colleagues, attending professional development courses, presenting at conferences and engaging in other training and personal development opportunities.


15. Contributes to the overall success of the University by performing all other duties and responsibilities assigned.




The General Manager – KSMU and Ozarks Public Television is supervised by the Vice President for Research and Economic Development and International Programs and supervises various professional and support staff.