1729 Associate Director, Video Marketing


TITLE Associate Director, Video Marketing




IMMEDIATE SUPERVISOR Vice President Marketing and Communications


The Associate Director, Video Marketing manages the planning and production of video content, leads interactions with clients to oversee and direct the production of video, and works with writers, graphic designers, photographers, etc. to maximize the effectiveness of the video production. The Associate Director, Video Marketing serves as producer and/or director on video projects, evaluates project objectives and target audience, operates within program format and content to attain desired goals and stays within budget, time and facility limitations. The Associate Director, Video Marketing oversees the staff and budget for the office, including invoicing clients, negotiating and purchasing university video, audio and computer equipment used by the office.


Education: A Bachelor's degree with emphasis in audio/video/television production, electronic media, or related area is required. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.

Experience: Three to five years’ experience in video creation and 2 years supervisory experience is required. Knowledge of the principles, techniques, and equipment involved in electronic media productions and familiarity with styles, formats, and editing techniques is required. Demonstrated knowledge of and experience with professional non-linear editing systems is required. Knowledge of basic electronic engineering principles, techniques, requirements and set-ups as well as production experience with computer-based delivery systems, such as web delivery and audio and video streaming is required.

Skills: Creative and innovative skills needed to meet artistic, technical, and practical production challenges. Excellent written and verbal communications and interpersonal skills as well as effective organizational and management skills such as staff supervision, scheduling, inventory control and property control are required. The ability to effectively work with executive management in the development of mission critical videos is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Proficiency with HTML is preferred.

Effort: This position regularly transports heavy and bulky audio and visual equipment without assistance. Extended periods of time working at a computer are required.

Other: The scope of job occasionally requires attendance of evening and/or weekend activities and occasional travel to workshops, seminars and University events.


1. Promotes a positive image of the University in support of the University's mission through the creation of video and audio content and professional interactions with project constituents and general public.

2. Direct, supervise and schedule the video marketing staff. Hire, train, coach and critique the work of full-time, part-time and student employees in the office.

3. Manage a departmental budget; including reconciling the budget, invoicing clients, maintaining records of individual and office expenses.

4. Oversees, trains, makes production assignments, and evaluates and critiques the work of videographer/editors and the motion graphics editor.

5. Leads the planning, production, editing, and delivery of high-profile video productions, such as ‘What’s New at MSU’ and the Welcome Center video, produces the President’s series of Instagram videos, maintains the University’s YouTube channel, and oversees livestreaming of signature events.

6. Exercises creative and technical decision-making during the production of single- and multi-camera presentations by analyzing projects for artistic, technical, time, material and budgeting requirements, planning and scheduling productions, and determining equipment, crew and location needs.

7. Leads the production of single and multi-camera presentations by exercising creative and technical control of video/audio recording which may require functioning independently as videographer, the producer and/or director for the production, supervising the production crew, directing talent for voice, physical presence, and actions, and editing the final production.

8. Exercises creative decision-making while assembling single and multi-camera presentations of recorded video and audio segments into a completed technically and aesthetically effective presentation.

9. Facilitates media production by participating in the construction or modification of sets for studio productions, selecting and lighting suitable settings for location productions, setting up, troubleshooting, and operating media equipment or assisting with the staging and presentation of productions on and off campus.

10. Leads the archiving and organization of video projects and footage recorded for production purposes, maintains files of productions, graphics, and special effects, maintains records of expenses, supplies and other associated costs, and provides required reports of production costs and inventories as directed.

11. Ensures the operational condition of departmental equipment by performing repairs, set-ups, and preventive maintenance as appropriate.

12. Helps to ensure that production equipment is technologically up-to-date and meets the needs of the department by researching, evaluating and recommending equipment purchases.

13. Supports and coordinates with Web Strategy and Development and ensures that the online media sites are organized, up-to-date, and meeting audience needs and client objectives.

14. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

15. Remains competent and current through self-directed professional reading, developing contacts with colleagues, attending professional development courses and attending training and/or courses required by the supervisor.


The Associate Director, Visual Marketing is supervised by the Vice President for Marketing and communication.  This position exercises judgment and discretion in planning, organizing and directing assigned media productions, and supervises videographers and motion graphic staff.