1719 Video Production Specialist


TITLE Video Production Specialist




IMMEDIATE SUPERVISOR Director, Office of Video Marketing


The Video Production Specialist organizes, records, and edits video productions to achieve the desired promotional objectives. The Video Production Specialist may function as producer and/or director on video projects by evaluating project objectives and target audience, operating within program format and content to attain desired goals, and staying within budget, time, and facility limitations. The Video Production Specialist interacts with writers, graphic designers, production crews, and other participants involved in multiple productions. The Video Production Specialist works with a variety of clients, including University administrators, students, faculty, staff, and alumni, as well as various constituencies, project participants, other professional electronic media members, and the general public.


Education: A Bachelor's degree with an emphasis in digital film production, electronic media, or related area is required.

Experience: At least two years of professional experience in the electronic media production field is required and must include: knowledge of the principles, techniques, and equipment involved in electronic media productions and familiarity with styles, formats, and editing techniques. Demonstrated knowledge of and experience with professional non-linear editing systems is required. Knowledge of basic electronic engineering principles, techniques, requirements, and set-ups is preferred. Production experience with computer-based delivery systems, such as web delivery and audio and video streaming is preferred. Graphic design experience and/or ability is preferred.

Skills: Creative and innovative skills needed to meet artistic, technical, and practical production challenges are required. Excellent written and verbal communication and interpersonal skills are required. Effective organizational abilities are required. The ability to work independently with minimal supervision is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. A strong knowledge of the entire Adobe creative suite is preferred.

Effort: This position creates and edits video and audio productions and regularly transports heavy and bulky audio and visual equipment without assistance. Extended periods of time working at a computer are required.

Other: The scope of job occasionally requires attendance of evening and/or weekend activities and occasional travel to workshops, seminars and University events.


1. Promotes a positive image of the University which conforms to the University's mission through the creation of video and audio content and through professional appearance, actions, and interaction with project constituents and general public.

2. Exercises creative and technical decision-making during the production of single- and multi-camera presentations by analyzing projects for artistic, technical, time, material, and budgeting requirements, planning and scheduling productions, and determining equipment, crew, and location needs.

3. Assists in the production of single and multi-camera presentations by exercising creative and technical control of video/audio recording which may require functioning independently as videographer, the producer, and/or director for the production, supervising the student production crew, directing talent for voice, physical presence, and actions, and editing the final production.

4. Exercises creative decision-making while assembling single and multi-camera presentations of recorded video and audio segments into a completed technically and aesthetically effective presentation.

5. Facilitates media production by selecting and lighting suitable settings for location productions, setting up, troubleshooting, and operating media equipment or assisting with the staging and presentation of productions on and off campus.

6. Facilitates an efficient office operation by assisting with maintaining and archiving production files, keeping records of expenses, supplies, and other associated costs, and providing required reports of production costs and inventories as directed.

7. Assists in developing an effective staff of student employees by training students in departmental procedures.

8. Ensures the operational condition of departmental equipment by performing repairs, set-ups, and preventive maintenance as appropriate.

9. Helps to ensure that production equipment is technologically up-to-date and meets the needs of the department by researching, evaluating, and recommending equipment purchases.

10. Supports and coordinates with other offices within the Division of Marketing and Communications and ensures that online media sites are organized, up-to-date, and meeting audience needs and client objectives.

11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

12. Remains competent and current through self-directed professional reading, developing contacts with colleagues, attending professional development courses, and attending training and/or courses required by the supervisor.

13. Contributes to the overall success of the Division of Marketing and Communications unit by performing all other duties and responsibilities as assigned.


The Video Production Specialist is supervised by the Director, Office of Video Marketing, however the Video Production Specialist exercises judgment and discretion in planning, organizing, and directing assigned media productions within general guidelines and objectives and works closely with the Division of Marketing and Communications staff on common production projects.