1208 Admissions Coordinator-Data and Communications


TITLE Admissions Coordinator-Data and Communications




IMMEDIATE SUPERVISOR Assistant Director of Admissions – Office Operations

MAJOR ADMINISTRATOR Assistant Vice President and Director of Admissions


The primary duties of the Admissions Coordinator-Data and Communications is coordinating and managing the direct mail component of the undergraduate recruitment plan, assuring the integrity of the recruiting data entering the system, and extracting data from the system for use in the recruitment process and other reporting. The Admissions Coordinator-Data and Communications oversees responses to requests for information from prospective students and the community, assures accuracy of content in direct mail materials, updates and maintains the prospective student database, creates and submits required reports and updates documentation, and assists with other Office of Admissions functions as assigned. The Admissions Coordinator-Data and Communications works with other areas of Enrollment Services to coordinate outgoing communication to students.


Education: A bachelor’s degree is required; a bachelor’s degree in business, management, or computer information systems is preferred.

Experience: At least one year of experience working in a higher education institution is required; experience in recruitment, admissions, and/or experience with extracting information from complex administrative data systems is required. Supervisory experience is required. Familiarity with the organization of Missouri State University is preferred.

Skills: The ability to understand, interpret, and analyze data and the business process needs of integrated functions in a complex administrative business system is required. The ability to translate data and business process needs between end users and programmers is required. Competency in the use of query tools and applications software is required. Excellent oral and written communications skills are required. Effective supervisory skills and a customer-service approach to students are required. The ability to multi-task is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Effort: Data entry and moderate lifting on an infrequent basis is required.

Other: Must attend query training and other programs as needed.


1. Coordinates the successful implementation of the direct mail marketing component of the undergraduate recruitment plan by assisting in planning the long- and short-term recruitment and marketing objectives, ensuring the marketing message is integrated in all communication to prospective students, their families, high school counselors, and the community, acquiring a comprehensive familiarity with the prospective student database and its associated programs, executing and making recommendations for action on a recruitment mailing calendar established by the Assistant Vice President and Director of Admissions, generating address lists for scheduled mailings by using prospect file programs, coordinating the implementation of recruitment correspondence production, and developing recommendations for increasing the effectiveness and efficiency of the direct mail component of the recruitment plan.

2. Supports the recruitment efforts of the University by developing familiarity with data stored in the student database and the importance of the integrity of the data entering and extracted from the database to support recruitment needs.

3. Provides data required to meet Admissions’ needs by using query management tools and researching data requests and working with the Assistant Director of Admissions-Office Operations to develop queries and reports to meet the needs of departments and offices for data to support enrollment goals and recruitment initiatives.

4. Supports the efforts to develop processes to avoid duplication of student records by understanding how each University department affects a student record and working with University departments in resolving issues related to duplicated student records.

5. Contributes to the achievement of University enrollment and recruitment goals and objectives by implementing student-service oriented measures to communicate with prospective students and the community and coordinating responses to requests from students for information via a number of means, including the Web, email, phone, and letter.

6. Coordinates recruitment mailings by working with processes involved in the ordering and receipt of purchased lists for student recruitment, maintaining updates on the mailings calendar for mass mailings, supervising the implementation of the mass mailings calendar, hiring, training, and supervising student workers and staff, and coordinating schedules to effectively meet the needs of the recruitment communications area.

7. Serves as a public relations representative by responding to and managing responses to prospective students, families, current students, high school counselors, and the community.

8. Communicates effectively with the supervisor and other offices regarding the needs of the recruitment communications area and advises the supervisor of the progress of ongoing responsibilities and the maintenance of accurate records.

9. Helps to assure the effective operations of the recruitment communications area by coordinating the ordering of supplies, maintaining detailed attention to the prospective student database, processing computer reports as required, maintaining updates required by computer reports, and updating and making required corrections to the prospective student database file.

10. Ensures delivery of materials in the most fiscally responsible manner considering recruitment objectives by understanding post office regulations, especially for bulk mail.

11. Documents procedures and formulates and updates procedural and training manuals.

12. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the supervisor.

14. Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other duties as assigned.


The Admissions Coordinator-Data and Communications is supervised by the Assistant Director of Admissions-Office Operations, supervises part time staff, graduate assistant(s), and student workers, and makes recommendations which are given particular weight regarding the hiring, firing, advancement, promotion, and other changes of status of those supervised.