1207 Director, Admissions


TITLE Director, Admissions




IMMEDIATE SUPERVISOR Associate Vice President for Enrollment Management and Services


The Director, Admissions leads and manages the Office of Admissions, including high school and community relations, undergraduate recruitment and services, the campus visit program, and office operations. Major responsibilities include the development, design, and implementation of strategic enrollment management and recruitment efforts to support the University’s goals for new undergraduate students as well as the establishment of a diverse student body. The Director, Admissions is responsible for undergraduate admission policy, supervision of applications processing, and leveraging of the customer relationship management (CRM) strategies. The Director, Admissions chairs and is a member of university committees regarding undergraduate recruitment committee, which coordinates campus-wide recruitment efforts for entering freshmen and transfer students. The Director, Admissions is a key member of the Enrollment Management and Services staff, which includes the Director, Student Financial Aid, the Registrar, Director of Scholarships, Director, Career Center, Director, Veteran Student Center, and the Enrollment Management Analyst.


Education: A Master’s degree is required.

Experience: At least five years of experience in a college or university admissions office, with at least three years at either the assistant director, associate director, or director level, is required. A record of successful outcomes in the development and achievement of enrollment goals is required. Experience in hiring, supervising, management decision-making, and team development is required.

Skills: Strong verbal and written communications skills are required. Evidence of the ability to work successfully with college and university administrators and high school personnel is required. The ability to understand complex student information systems and to use those systems effectively in a management capacity are required. Budget management skills, the ability to analyze and interpret statistics and data, and sensitivity to issues related to recruitment and retention of a diverse student body are required. The ability to perform work with various computer applications, such as an application for admission or customer relationship manager (CRM), is required. The ability to foster a supportive, open, and collaborative working environment within the Office of Admissions is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.


1. Contributes to the successful accomplishment of the University’s enrollment objectives by developing and implementing a comprehensive student recruitment plan for undergraduate students which includes, but is not limited to, the following components: development of an inquiry pool through the use of student search services, outreach (college fairs and high school visits), high school and community college relations, use of the web and emerging technologies, digital marketing and communication strategies, effective use of CRM technologies, campus visit programs, publications, and correspondence.

2. Provides leadership, management, and support for the recruitment efforts of the Office of Admissions and develops a competent, productive and effective staff by hiring and supervising, directly and through delegation, the administrative, professional, student and clerical support personnel in the Office of Admissions.

3. Chairs and participates on campus committees regarding undergraduate recruitment and coordinates effectively with academic and administrative units across campus (including deans, department heads, the Division for Diversity, Equity and Inclusion, Academic Outreach, the Office of International Services, Multicultural Services, and others) to achieve enrollment goals.

4. Effectively administers the University’s prospective and admitted student software systems and databases (e.g., application for admission, CRM, transfer equivalency) by developing a working knowledge of those systems, assessing the systems support needs of the Admissions Office, interpreting those needs to the staff of Computer Services, and working cooperatively with the staff of Computer Services, Institutional Research, Graduate College, International Services, and other offices on campus to ensure that the integrity of the systems and data are maintained and that the systems are utilized productively in support of admission and recruitment functions.

5. Develops data-driven recruitment strategies by effectively utilizing data from a variety of sources to evaluate student characteristics and trends, as well as the University’s market position and competition.

6. Effectively utilizes University resources in accomplishing enrollment objectives by planning, developing, and controlling the departmental budget.

7. Fosters an office environment that empowers staff to provide constituents with excellent customer service and personalization.

8. Ensures the efficient processing of admission applications by developing and administering policies, procedures, and systems that provide quality admission services for prospective students.

9. Effectively administers the University’s undergraduate admission and transfer of academic credit policies by supervising and providing leadership to the staff responsible for applying these policies and ensuring that decisions are rendered in accordance with these policies.

10. Adheres to National Collegiate Athletic Association (NCAA) and Missouri Valley Conference (MVC) rules as communicated by the Associate Director of Athletics, Compliance related to dealings with student-athletes and/or Athletics Department personnel and reports any concerns or possible violations of those guidelines to the immediate supervisor.

11. Represents the Office of Admissions and the Enrollment Management unit of the Division of Student Affairs through service on various University committees.

12. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and conferences, and attending training and/or courses as required by the Associate Vice President for Enrollment Management and Services.

14. Contributes to the overall success of Admissions and Enrollment Management by advising and assisting the Associate Vice President for Enrollment Management and Services in all aspects relating to the recruitment and admission of students and by performing all other essential duties as assigned.


The Director of Admissions reports to the Associate Vice President for Enrollment Management and Services and supervises associate and assistant directors as well as other professional and administrative staff.