1137 Academic Advisor - Marketing, Recruitment and Retention Specialist - CNAS


TITLE Academic Advisor - Marketing, Recruitment and Retention Specialist - CNAS




IMMEDIATE SUPERVISOR Associate Dean, College of Natural and Applied Sciences


The Academic Advisor – Marketing, Recruitment and Retention Specialist – CNAS supports the faculty advisors, departments, and programs within the college; assists in the development of retention strategies for current students, visits with prospective students, meets with students interested in changing their majors to science, technology, engineering, and mathematics (STEM) subjects, and serves as SOAR advisor for the college. In addition this position helps to achieve college enrollment and recruitment goals by establishing and maintaining effective communication with targeted high schools and community colleges and developing and implementing recruitment activities.


Education: A Bachelor’s degree is required; a Master’s degree is preferred.

Experience: At least one year of experience in working with the public is required.  Experience in recruitment, marketing, public relations, and/or advisement at the university or college level is preferred.

Skills: Excellent interpersonal skills are required.  Strong verbal and written communication skills are required.  The ability to work effectively with a diverse student population is required.  Computer literacy is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.  Knowledge and expertise in the use of marketing communication tools, including digital marketing and social media or the desire to learn these skills is required.

Other: Maintains Master Advisor status. The scope of this position requires occasional overnight travel and the ability to lift and carry materials and equipment of awkward shape weighing up to 40 pounds.  


1. Helps to develop and manage an annual marketing and communication plan for the college to aid in recruitment and retention of students.

2. Prepares regular communication to STEM students related to deadlines and important dates to be distributed by the university.

3. Provides organization, student volunteer coordination and marketing skills for events that recruit students to STEM such as Missouri Junior Academy of Science, Regional Science Fair and Regional Science Olympiad.

4. Serves on the CNAS Recruitment Committee and attends recruitment events with faculty such as Showcase and Admitted Student Day as part of a regular rotation of staff.

5. Helps to develop and coordinate retention goals for the college including advising interventions for students on academic probation and suspend-return on probation and maintains contact with these students within the college and practicing pro-active advising to help all advisors within CNAS.

6.  Advises STEM undergraduate students in CNAS departments that have a significant number of majors compared to faculty, as determined annually by the Dean, by assisting students in the development of academic schedules appropriate for their stated educational goals and deploying retention strategies.

7. Advises most STEM transfer students regarding transfer course equivalencies and the development of academic schedules for the first year and subsequently assigns a departmental faculty advisor.

8. Serves as an advisor for Student Orientation and Registration (SOAR) every summer, conducting both the advising session for students and parents and conducting individual academic advising.

9. Serves as a liaison with the Career Center, provides workshops for STEM students, including but not limited to, resume writing and preparing for interviews, to prepare them for career fairs and promotes the University and CNAS through participation in professional organizations and Master Advisor activities.

10. Serves as one of the college liaisons with the STEM Living Learning Community as part of a regular rotation of staff.

11. Meets with prospective students on an individual basis throughout the year as assigned and may teach a college section of GEP 101.

12. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Dean.

14. Contributes to the overall success of the College by performing all other duties and responsibilities as assigned.


The Academic Advisor – Marketing, Recruitment and Retention Specialist - CNAS is supervised by the Associate Dean.