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Strategic Enrollment Management

Group of Missouri State students walking through campus

Recruitment, retention, research and structure

Missouri State’s strategic enrollment management (SEM) plan is a campus-wide initiative to achieve its enrollment objectives. It will complement the university’s long-range plan, mission, vision and values.

Because of the disruption of campus due to COVID-19, the work on the SEM plan was placed on temporary hold. The process will restart and be completed the fall 2020 semester. The scope and committee participation will be narrowed to help it better align with the development of the University's new long range plan. While much of the work done will still be applicable and valuable goals and strategies will be reevaluated due significant changes in circumstances that affect enrollment.


Senior Leadership

Senior Leadership is charged with overall management of SEM process and communication with Board of Governors.


SEM Steering Committee

The SEM Steering Committee shall be responsible for developing the SEM plan and oversight of the four councils, subcommittees and data support team.

Planning council

Recruitment council

The Recruitment Council strives to strengthen new student recruitment and outreach.

Planning council

Retention and completion council

The Retention and Completion Council strives to bolster student retention and graduation​.

Planning council

Academic programs and deliveries council

The Academic Programs and Deliveries Council strives to develop and align academic programs and deliveries to meet the demands of current students.

Planning council

Marketing and communications council

The Marketing and Communications Council strives to raise the profile of the university via both internal and external marketing and communication​.


Data support team

The Data Support Team serves as the primary resource for enrollment data — environment scanning, student enrollment behavior research, enrollment models — or other data as needed.


Community involvement subcommittee

The Community Involvement Subcommittee strives to seek input from alumni and the community regarding enrollment management planning.