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Hospitality Leadership
Dr. Albert Barreda has seen firsthand the rise and fall of a great hotel — and he hopes to never see
it again. That’s where his branding research comes in.
As an associate professor in the School of Hospitality and Agricultural Leadership at Missouri State University, Barreda uses consumer research to help independent hoteliers navigate the market.
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The eJournal of Public Affairs is a peer-reviewed, multidisciplinary, open-access
journal published by Missouri State University and affiliated with the American Democracy
Project.