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Why Research?

Research is an essential contribution by Missouri State that contributes to the public good, encourages faculty development and enhances the educational process.

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Albert Barreda
Hospitality Leadership
Dr. Albert Barreda has seen firsthand the rise and fall of a great hotel — and he hopes to never see it again. That’s where his branding research comes in. 

As an associate professor in the School of Hospitality and Agricultural Leadership at Missouri State University, Barreda uses consumer research to help independent hoteliers navigate the market.  


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Look deeper into research and scholarly activities.
The eJournal of Public Affairs is a peer-reviewed, multidisciplinary, open-access journal published by Missouri State University and affiliated with the American Democracy Project.