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Why Research?

Research is an essential contribution by Missouri State that contributes to the public good, encourages faculty development and enhances the educational process.

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Jamie Grigsby crosses her arms and gives a smile for a portrait picture

Is it possible to tell a compelling story with a single static image? 

This question drives Dr. Jamie Grigsby, an associate professor in the marketing department at Missouri State University, to research if single-image ads depicting movement result in consumers experiencing narrative transportation.



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Look deeper into research and scholarly activities.
The eJournal of Public Affairs is a peer-reviewed, multidisciplinary, open-access journal published by Missouri State University and affiliated with the American Democracy Project.