Use 'Missouri State University'
Op1.03-9 Use "Missouri State University"
To ensure recognition of Missouri State University beyond the surrounding region, first reference of the university’s name should be "Missouri State University" or "Missouri State." Subsequent references may be "Missouri State," "the university," "the institution" or "MSU."
"Missouri State University" or "Missouri State" is the preferred usage of the university’s name, and should be used in instances such as, but not limited to, answering phones, making speeches or presentations, in print publications and on uniforms.