Digital Marketing Process

Get started on your digital marketing campaign

We can help you build more effective marketing strategies to boost your online presence.

Begin the process

  1. Submit a discovery questionnaire. (This will introduce us to your program, competitors and target audiences.)
  2. Schedule an initial discovery call. We'll review your feedback and build your project brief.
    1. The project brief is a living document that details the information we need to organize and optimize your campaign, such as:
      1. Defined audiences and key messages.
      2. Outlined strategy, tactics and timing.
      3. Costs and deadlines.
    2. We'll work with you for final approval of the brief before moving forward with campaign development and delivery.
  3. Launch your campaign.
    1. We'll monitor, optimize and report on campaign performance regularly.
    2. This a collaborative process, and we'll stay in close communication with you to ensure alignment and transparency.

About your campaign

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Campaign types

We support a variety of campaign strategies:

  • Digital display and social ads.
  • Email marketing.
  • Geofencing ads.
  • Landing pages (built in Omni CMS).
  • Integrated multichannel campaigns.
  • Addressable targeting.
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Asset creation and review

  • Video or multimedia components less than 60 seconds in length.
  • Drafting copy for ads, emails and landing pages.
  • Designing and building campaign assets.
  • Collaboration and feedback loop with you.
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Launch and monitor

  • Campaigns go live once approved.
  • Regular optimization and performance reporting.
  • Creative adjustments as needed.
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Timelines and cost estimates

  • Preferred minimum 30-40 days from discovery to launch.
  • Minimum ad spend: $15-50/day.
  • Service fees: $50/hour.
  • For a full estimate, please email us.

Need help?

For questions or to get started, please contact StrategicCommunication@MissouriState.edu.