Digital Marketing

Our relationship will begin with a discovery questionnaire that will introduce us to your program, your competitors and your target audiences. Once we receive the questionnaire, we will schedule an initial discovery call to review your feedback and dig deeper to build your project brief.

The project brief is a living document and includes the information we need to organize and optimize your campaign, such as: 

• Defined audiences and key messages 
• Outlined strategy, tactics and timing 
• Costs and deadlines 

We’ll work with you for final approval of the brief before moving forward with campaign development and delivery. Once approved, we'll launch your campaign.

After launch, we'll monitor, optimize and report on campaign performance regularly. This process is highly collaborative, and we’ll stay in close communication with you throughout to ensure alignment and transparency.

What is a digital marketing campaign and what does it include? 

A digital marketing campaign is a coordinated effort to promote a message and or program online. It can include landing pages, email marketing, digital ads and social content tailored to your audience. It’s often part of a larger multichannel marketing strategy and can be highly targeted to reach specific audiences. 

What do I need to provide to start a campaign? 

To get started, you’ll need to complete our discovery questionnaire and schedule a call. It also helps to provide any existing content, photos, branding and details about your goals, timeline, budget and target audience. 

The costs associated with a digital marketing campaign include:  

• Project set up fees and monthly maintenance fee: Both vary depending on the size and complexity of the campaign.
• Actual amount spent on digital ads: We recommend a minimum of $2,600 for a 60-day campaign. This cost is dependent on the campaign goals, targeting and length of campaign.  

Please note that these are estimates and are dependent upon client input. Client considerations and budget will be taken into account during the discovery process.

To learn more about pricing and costs associated, please review our process, discovery questionnaire, review the types of campaigns available and more.

Learn more about our process

Digital marketing campaign timelines can vary based on the content and assets available. To ensure a successful launch, we ask for a minimum of 30 to 40 days from the initial discovery call.

Timely feedback is essential, as delays may impact the delivery and deployment of final assets.

Please contact our office via email StrategicCommunication@MissouriState.edu. We will then set up a discovery meeting.

Before we meet, please review our process, discovery questionnaire, review the types of campaigns available and more. 

Learn more about our process