Strategic Enrollment Management

Group of Missouri State students walking through campus

Recruitment, retention, research and structure

Missouri State’s strategic enrollment management (SEM) plan is a campus-wide initiative to achieve its enrollment objectives. It will complement the university’s long-range plan, mission, vision and values.


Senior Leadership is charged with overall management of SEM process and communication with Board of Governors.

Goal Level Oversight

The SEM Council shall be responsible for overall implementation of the SEM plan at the goal level and oversight of the Outreach and Recruitment Committee and Student Success Committee.

Strategy Level Planning

The SEM Outreach and Recruitment Committee strives to strengthen new student recruitment and outreach.

Strategy Level Planning

The SEM Student Success Committee strives to bolster student retention and graduation​.