Strategic Enrollment Management
- Enhance outreach and recruitment efforts. Examples include modifying the undergraduate
recruitment strategy, implementing a new customer relationship management system and
application for admission, developing recruitment tactics and a data collections and
tracking system for dual credit students, improving the university website’s search
engine optimization, utilizing career outcomes data and student success stories in
communications, and leveraging city and community relationships to enhance messaging.
- Enhance retention and completion efforts. Examples include identifying and addressing
courses with low success rates, holding a Mission Diploma 2.0 program, and leveraging
Title III grant funds to enhance assistance and services for first-generation students.
- Review the university’s scholarship program to assess recently added scholarship programs,
evaluate current scholarship policies and requirements, consider new scholarships
and revisions to existing scholarships, restructure the scholarship web page and policy
information, and evaluate scholarship-related programs and policies.
- Implement a student loan awareness and overborrowing prevention program and provide
financial literacy education and counseling.