Research is an essential contribution by Missouri State that contributes to the public
good, encourages faculty development and enhances the educational process.
Dr. Albert Barreda has seen firsthand the rise and fall of a great hotel — and he hopes to never see
it again. That’s where his branding research comes in.
The eJournal of Public Affairs is a peer-reviewed, multidisciplinary, open-access
journal published by Missouri State University and affiliated with the American Democracy
Project.