Marketing Research Track

Providing insight and direction

This track builds highly sought-after job skills such as:

  • Crafting thought-provoking questions
  • Analyzing and interpreting answers
  • Using data to reveal, explain and predict consumer behavior

Student Opportunities

Enhance your classroom experiences through professional organizations, clubs, competitions and study away trips.

Careers and Outcomes

A degree in marketing opens doors to lifetime success in corporate, start-up and entrepreneurial environments.