Identity Standards

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Customizing the Logo

To customize the use of a wordmark, with or without the Carrington Hall logo or Bear Head logo, for a University organization, office or department, the font Helvetica Neue 75 Bold is recommended. The point size of the customized name should be comparable to the size of the word "University" in the wordmark.

This font is an Adobe™ open type font that will function with both Windows and Macintosh platforms. It is available at

For assistance in creating your customized logo, contact the Office of Publications at 417-836-4142 or email