1200 Associate Vice President for Enrollment Management


TITLE Associate Vice President for Enrollment Management




IMMEDIATE SUPERVISOR Vice President for Student Affairs



The Associate Vice President for Enrollment Management is responsible for the development and implementation of a comprehensive enrollment management plan for both prospective and current students, the delivery of financial aid services in a manner that supports enrollment goals, the Registrar’s Office, and research support.  The Associate Vice President for Enrollment Management oversees all student recruitment and ensures that needed courses are offered in a manner to support and extend student access in regard to location, timing, and modality of instruction. The Associate Vice President for Enrollment Management works closely with the Associate Provost for Undergraduate Education, the Associate Provost for Student Development and Public Affairs, and Deans and Department Heads. The Associate Vice President for Enrollment Management oversees the Directors of Admissions, Student Financial Aid, and Registrar along with other personnel supporting services to students seeking to enroll at the University. 


Education: A Master's degree is required. A Doctorate is preferred.

Experience: At least seven years of significant experience is required in an enrollment management unit (e.g., Admissions, Financial Aid, and/or Registrar), including at least three years at the director or assistant vice president level is required. Experience in the development of comprehensive college or university enrollment management plans with evidence of effectiveness in marketing and recruitment, experience in the development and implementation of data-driven strategic plans, and the ability to organize administrative units to maximize achievement of recruiting and enrollment goals is required.

Skills: Requires management skills in the selection and supervision of professional staff, excellent oral and written communication skills, budget management skills, the ability to assimilate and interpret complex data, and a sensitivity to issues related to recruitment and retention of a diverse student body. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: The scope of the position requires occasional travel, and some evening and weekend work.


1. Supports and guides the University’s enrollment management effort by developing and implementing an effective enrollment management plan, including enrollment objectives and strategies to achieve those objectives, chairing the Enrollment Management Committee, and participating in other committees and task forces related to enrollment management.

2. Works directly with the Associate Provost for Undergraduate Education to ensure class availability and the coordination and cooperation of the academic Deans.

3. Works directly with the Associate Provost for Student Development and Public Affairs, the Associate Provost for Graduate Studies and Research/Dean of the Graduate College, the Assistant Vice President and Director of Admissions, Director of Financial Aid, Director of International Services, and the Registrar for the attainment of annual enrollment and retention goals.

4. Ensures delivery of quality, student-oriented enrollment services by coordinating the functions of the offices of Admissions, Student Financial Aid, and Registrar to ensure development and implementation of efficient, effective, and integrated policies, procedures, and systems.

5. Works closely with Institutional Research staff to generate data to inform and support the enrollment management effort, to project enrollments, and to analyze data from the Coordinating Board for Higher Education (CBHE) and other data sources.

6. Supports the Vice President for Student Affairs and the Provost by editing materials prepared for the Board of Governors, the media, and administrative publications and writing and preparing materials for major audiences.

7. Assists the Vice President for Student Affairs in responding to student complaints and other duties as assigned by the Vice President.

8. Adheres to National Collegiate Athletic Association (NCAA) and Missouri Valley Conference (MVC) rules as communicated by the Associate Director of Athletics, Compliance related to dealings with student-athletes and/or Athletics Department personnel and reports any concerns or possible violations of those guidelines to the immediate supervisor.

9. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Vice President for Student Affairs.

11. Contributes to the overall success of the Division of Student Affairs by performing other essential duties and responsibilities as assigned by the Vice President for Student Affairs and the Provost.


The Associate Vice President for Enrollment Management is supervised by the Vice President for Student Affairs and supervises several units, including the Assistant Vice President and Director of Admissions, the Director of Student Financial Aid, the Director of Adult, Evening, and Commuter Students, and Registrar.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 6 - 4500 Points: Knowledge of a wide range of concepts, principles, and methods of an administrative, academic, managerial, or professional field. Knowledge permits the employee to develop new or substantially modified approaches that diverge from standard methods to improve administrative and/or line operations. Knowledge also permits the employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge requirements may include evidence of the ability to manage programs and/or lead and direct other professionals. Knowledge requirements for jobs at this level typically include a level of education beyond the Bachelor's degree with comprehensive related work experience, frequently including substantial administrative or supervisory experience, and knowledge of higher education processes, policies, and procedures. Alternatively, this level may require a professional or clinical specialty beyond the Bachelor's with moderate related work experience. The knowledge requirement at this level may also include a terminal academic degree with an appropriate level of leadership and/or administrative experience.

Factor 2: Supervisory Responsibility

Level 6 - 1050 Points: General administration of a large unit or multiple units of employees where the nature of the managerial work involves providing general direction for other managerial personnel. Managers at this level have substantial responsibility for the operation of a functional unit, including responsibility for the budgeting process, budgetary and inventory control, purchasing and regulatory compliance, as well as administrative authority over staffing issues and disciplinary outcomes. General administrative work, rather than direct supervision of others, takes up rather large portions of work time.

Factor 3: Interactions with Others

Level 5 - 850 Points: Interactions are highly unstructured and incumbents are often required to resolve difficult and unstructured problems. Interactions are commonly with administrators, cost-center heads, high level committees, or external constituents in order to defend, negotiate, or resolve controversial and/or long-range issues and problems. Interactions occur in situations subject to divergent views, skepticism, resistance, uncooperative attitudes, and conflicting objectives. Interactions often require high levels of interpersonal skill and require the ability to influence, interrogate, or control others through debate, persuasion, or authoritative recognition and require strong analytical and decision-making skills.

Factor 4: Job Controls and Guidelines

Level 4 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 6 - 3400 Points: Work involves primary accountability for key end result areas including the major projects, processes, or services of a cost center. Work activities affect a wide range of professional projects or administrative activities of the University, influence internal or external operations, and affect other administrators and a great many students, faculty, and/or staff. At this level, the incumbent may have primary authority for developing large budgets and distributing funds over a number of related functions.