5111 General Manager - KSMU and Ozarks Public Television
POSITION IDENTIFICATION
TITLE General Manager - KSMU and Ozarks Public Television
CLASSIFICATION NUMBER 5111
GRADE 47
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Creates and implements a strategy for integrating programming production and acquisition with marketing, promotional, corporate support, and major donor activities and guides the local program production process to ensure local programming achieves University and Broadcast Services’ goals.
2. Ensures Broadcast Services interdepartmental activities are coordinated and efficient by identifying barriers to efficient operations and implementing process improvements.
3. Establishes staff performance standards for revenue producing units based on the stations’ past performance and on national normative data for similar stations.
4. Convenes special Broadcast Services Task Forces as needed to address operational issues, develop and/or implement operational strategies.
5. Ensures the University's stations attract, maintain and increase audiences by approving programs, hiring qualified personnel, ensuring the establishment of operational guidelines for the stations, and managing the stations in a manner which creates a positive on-air image.
6. Obtains external funding, which represents a significant percentage of the operating budget for the stations, by guiding fund-raising activities that focus on membership, corporate support, special events, and major gifts.
7. Protects the financial and programming interests of the radio station by acting as its representative to National Public Radio, the Public Broadcasting Service, and the Corporation for Public Broadcasting, as assigned by the Director.
8. Establishes and manages unit FCC compliance activities for broadcast stations to prevent institutional liability and potential for fines and/or forfeiture of station licenses.
9. Supports the academic component of the University by ensuring the radio and television stations have a program for student internships in broadcasting.
10. Manages funds by reviewing and approving the departmental budget and exercising approval authority for expenditures of funds, where necessary.
11. Supports the University’s educational mission by teaching courses, as necessary or as time permits, as a per-course faculty member in the Department of Media, Journalism, and Film.
12. Promotes a positive image of the University through participating in community and professional organizations, representing the University at professional meetings and on community committees, and establishing and maintaining credible relations with local and area news media.
13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Broadcast Services.
14. Contributes to the overall success of the University and in particular Broadcast Services by performing all other duties and responsibilities as assigned.
SUPERVISION
The General Manager – KSMU and Ozarks Public Television is supervised by the Director of Broadcast Services and supervises such Broadcast Services staff as may be assigned.
OFFICE OF HUMAN RESOURCES
REVISED APRIL 2007
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 5 - 3300 Points: Knowledge of the principles and methods of an administrative, managerial, or professional field such as accounting or auditing, financial management, information technology, business administration, human resources, engineering, law, social sciences, communications, education, or medicine. Knowledge permits employee to supervise projects and/or departments using standard methods to improve administrative and/or line operations. Knowledge also permits employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge at this level requires a Bachelor?s or Master?s degree with substantial related work experience, including up to two years of administrative or supervisory experience. Alternatively, this level may require a professional or clinical degree beyond the Bachelor?s degree with moderate related work experience; knowledge requirements include significant levels of related work experience.
Factor 2: Supervisory Responsibility
Level 5 - 730 Points: Supervision of (a) several work teams or work team leaders, (b) a rather large group of operative, administrative support, or paraprofessional employees, (c) a work group involving direction of skilled technical employees, (d) professionals in technical and skilled areas, and/or (e) subordinate supervisory personnel. The incumbent performs a full range of supervisory responsibilities including the authority to hire, train, transfer, promote, reward, or discipline others. Supervision will likely be general rather than close supervision of others. At this level, supervisory responsibilities consume significant amounts of work time and include substantial responsibility for work planning activities, staffing, and performance management as well as budgeting and planning functions.
Factor 3: Interactions with Others
Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.
Factor 4: Job Controls and Guidelines
Level 4 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.
Factor 5: Managerial Responsibility
Level 5 - 2350 Points: Work involves primary accountability for a larger department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University, influences internal or external operations, or impacts students, faculty, and/or staff. Work activities have a direct and significant impact on the department. Work activities also have a significant effect on the efficiency and reputation of the cost center and represent a relatively major function within the cost center. At this level would be jobs in which the incumbent may have responsibility for developing budgets, distributing budgeted funds, and exercising primary control over a moderately-sized budget.