5094 Membership Coordinator, Radio and TV

POSITION IDENTIFICATION

TITLE Membership Coordinator, Radio and TV

CLASSIFICATION NUMBER 5094

GRADE 41

IMMEDIATE SUPERVISOR Membership Manager, Radio and TV

MAJOR ADMINISTRATOR Director of Broadcast Services

GENERAL FUNCTION

The Membership Coordinator is responsible for revenue generation in the area of individual giving for KSMU and Ozarks Public Television. The Membership Coordinator engages in strategic planning, implementation, and follow-up in all station membership fundraising activities which includes on-air pledge events, direct mail campaigns, and telemarketing campaigns. The Membership Coordinator plans and executes marketing activities designed to better understand member needs and preferences and develops targeted fundraising appeals to new member, mid-level and major donors in order to develop higher renewal rates, increased levels of giving, and overall growth of membership roster.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education A high school diploma is required; a bachelor’s degree in Media, Communication, Journalism, Marketing, Advertising, or a related field is preferred.

Experience With a high school diploma, two years of media, public relations, or fundraising experience is required. With a bachelor’s degree as described above, no experience is required.

Skills Effective interpersonal, oral, and written communication skills are required. Strong writing skills are required. The ability to use word processing, spreadsheet, and database applications, including the ability to learn new applications, is required.

Other Must be able to lift and carry objects up to thirty pounds.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Encourages giving to KSMU and Ozarks Public Television by writing print, on-air, and web materials, including scriptwriting for radio and television pledge drives, development of on-air membership promotions spots, letter writing for renewal and additional gift mailings, and development of membership surveys to better gauge satisfaction with programming and member benefits.

2. Maintains accurate membership records by entering contributions and pledges, program preferences, and contact information using specialized public broadcasting software.

3. Develops effective fundraising strategies by analyzing mail, pledge, and telemarketing statistics and analyzing Arbitron and Nielsen audience data to target peak on-air fundraising opportunities.

4. Provides and analyzes data for Corporation for Public Broadcasting system reporting on public broadcasting membership and develops fundraising projections for pledge programming based on historical analysis and research of national giving for pledge programs.

5. Maintains good donor relationships by ensuring timely premium distribution, providing timely responses to member questions, conducting training for phone bank volunteers during pledge events, and developing activities to interact with donors in meaningful ways.

6. Assists with on-air pledge drives by coordinating programming line-ups, pitch schedules, and pledge talent tapings.

7. Helps to establish and maintain positive interaction with listeners and viewers by taking phone calls, greeting visitors to the station and directing them to the appropriate person, and responding to mail and email correspondence from listeners and viewers.

8. Markets the benefits of membership at special events such as Kids Club events, the Friday Night TV Dinner/Wine and Food Celebration, and community festivals.

9. Remains competent and current through self-directed professional reading, developing professional contacts in the community and within the industry, attending professional development courses, and attending training and/or courses as required by the Membership Manager.

10. Contributes to the overall success of KSMU and OPT by performing all other duties as assigned.

SUPERVISION

The Membership Coordinator is supervised by the Membership Manager and may supervise student workers and volunteers.

OFFICE OF HUMAN RESOURCES AUGUST 2006

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 1 - 500 Points: Knowledge of principles, processes, methods, and procedures associated with a limited range of healthcare, technical, scientific, administrative support, communications, or social science program objectives or common problems. Knowledge permits the employee to complete routine medical and healthcare procedures, common administrative support tasks, operate basic equipment and instruments, carry out a variety of interrelated tasks and recurring assignments, assist individuals, answer common questions, and/or elicit information from a variety of sources. Professional knowledge, skill, and technical mastery at this level are typically acquired through a combination of formal education and/or training and experience beyond a high school diploma.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 2 - 100 Points: Interactions are generally routine and structured involving employees inside the University, students, or the general public. The purpose may include obtaining or clarifying facts, coordinating work, solving recurring problems, or providing factual information to others. Contacts may be with coworkers or structured exchanges with students, faculty, or the general public, and are generally for the purpose of exchanging information.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.