TITLE New Media Specialist
CLASSIFICATION NUMBER 7622
CLASSIFICATION Professional Nonexempt
IMMEDIATE SUPERVISOR Varies
MAJOR ADMINISTRATOR Varies
The New Media Specialist works to ensure that assigned websites and social media content, branding, and marketing messages are created, maintained, updated, and evaluated for effectiveness and efficiency. The New Media Specialist uses invention, imagination, originality, and talent to write and edit content for assigned web sites and other electronic applications. The New Media Specialist facilitates the achievement of departmental goals and objectives through public relations activities and contributes to the production of news releases and various print materials.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related area is required.
Experience: Either one year work experience in a professional position in a public relations environment or a minimum of three semesters experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.
Skills: Excellent verbal and written communication skills are required, including writing and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Supervisory experience is preferred. Knowledge of database and/or spreadsheet applications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Facilitates the achievement of specific goals and objectives of the department by developing and implementing public relations activities that are designed to meet those specific goals and objectives.
2. Collaborates with others, such as the offices of University Communications, Alumni Relations, and Web and New Media to ensure that websites and social media content related to the University, its branding and marketing messages, are created, maintained, updated, and evaluated for effectiveness and efficiency.
3. Helps promote the University to key external and internal audiences by preparing feature stories for University online and print publications and assisting in the gathering and editing of material for those publications.
4. Writes and edits content for various University websites and social media applications.
5. Ensures effective and timely production by working closely with clients, editors, photographers, designers, and programmers to coordinate production schedules and complete projects on time.
6. Participates in overall marketing and communications planning and execution, shares news and opportunities, and ensures consistent and appropriate messaging, publicity, and communications.
7. Coordinates and implements assigned websites, social media, email marketing, online communities and other online marketing strategies.
8. Manages social media and online marketing campaigns as well as day-to-day online and social media activity, including advertising, writing editorials, community outreach efforts, and promotions.
9. Actively monitors and tracks online marketing and communication projects, goals, objectives, and deadlines to assure quality production and conformance to customer specifications and technical standards.
10. Works to understand each project’s audience and recommends online strategies to help accomplish goals and increase website visibility and effectiveness.
11. Uses knowledge of websites to develop effective information architecture.
12. Supports overall departmental operations by performing professional services as assigned, such as writing for publications, coordinating special events, promotions, and media relations, training and helping to supervise new office employees as assigned, and editing and approving the work of graduate assistants and student staff as assigned.
13. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
14. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.
15. Contributes to the overall success of the department by performing all other duties and responsibilities as assigned.
The New Media Specialist is supervised by the assigned supervisor, accepts input from client departments, and assists in supervising an office staff of graduate assistants and student employees.
OFFICE OF HUMAN RESOURCES
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.
Factor 2: Supervisory Responsibility
Level 2 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.
Factor 3: Interactions with Others
Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.
Factor 4: Job Controls and Guidelines
Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.
Factor 5: Managerial Responsibility
Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.