May 16, 2013

MINUTES OF THE BOARD OF GOVERNORS

MISSOURI STATE UNIVERSITY

MAY 16, 2013

 1.                  Roll Call

Present-     Mr. Stephen Bough, Governor

Mr. Joe Carmichael, Governor

Ms. Carrie Carroll, Governor

Mr. Peter Hofherr, Governor (by conference call)

Mr. Stephen B. Hoven, Governor

Ms. Paige Jenkins, Student Governor

Mr. Orvin Kimbrough, Chair of the Board

Ms. Beverly Miller, Vice Chair of the Board

Ms. Cathy Smith, Governor

 

Absent-     Mr. Gordon Elliott, Governor

 

                  Also

Present-     Clifton Smart III, President

                  Drew Bennett, Chancellor of the West Plains Campus

                  Frank Einhellig, Provost

Don Simpson, Interim Vice President for Student Affairs

Ken McClure, Vice President for Administrative and Information Services

Jim Baker, Vice President for Research and Economic Development and International Programs

Kenneth Coopwood, Vice President for Diversity and Inclusion

Stephen Foucart, Chief Financial Officer

Brent Dunn, Vice President for University Advancement

                  Penni Groves, General Counsel

            John McAlear, Secretary of the Board

 2.                     Presiding --- The presiding officer for the meeting was Mr. Orvin Kimbrough, Chair of the Board of Governors. He called the meeting to order at 1:00 p.m. in the Traywick Parliamentary Room in the Plaster Student Union on the campus of Missouri State University in Springfield, Missouri.

 3.                  Approval of Minutes:

a.      Board of Governors’ Meeting --- Mr. Kimbrough mentioned that the first item of business was the approval of the minutes for the open meeting of February 8, 2013, the open meeting of March 7-8, 2013, and the closed meeting of March 8, 2013. Mr. Hoven so moved, receiving the second of Mr. Carmichael.

Motion passed 8-0.

 4.                  Consent Agenda --- Mr. Kimbrough noted that the next item of business on the agenda was the approval of the Consent Agenda for this meeting. The items included in the Consent Agenda are:

Ratification of Items Presented to the Executive Committee on February 20, 2013

Ratification of agreement between the University’s Southwest Regional Professional Development Center and the St. Louis Public School District (Agreement No. 315-13).

Approval of new program for Master of Occupational Therapy (MOT) Degree (Curriculum No. 355-13).

Approval of new program for Bachelor of Applied Science in Hospitality and Restaurant Administration (Curriculum No. 356-13).

Approval of Procurement Activity Report for the period February 8, 2013, through February 15, 2013 (Purchasing Activity Report No. 383-13).

Approval to allow the West Plains Campus to repay the outstanding balance and accrued interest of funding assistance for the Grizzly House provided by the Springfield Campus (Finance No. 1023-13).

The exterior envelope repairs for the McQueary Family Health Sciences Hall (Bids & Quotations No. 1427-13); Bailey Company, low bid of $146,773; total project budget set at $210,000.

Approval to grant a Perpetual Street Right-of-way Easement and a Temporary Construction Easement to the City of Springfield to allow for planned improvements along Grand Street from Hammons Parkway west to Holland Avenue (Land No. 106-13).

Ratification of Memorandum of Understanding with Ozarks Technical Community College for the On Campus/On Track Cooperative Pilot Program and approval of Memorandum of Understanding with Ozarks Technical Community College for general classroom and support space in Lebanon, Missouri (Agreement No. 316-13).

Ratification of Items Presented to the Executive Committee on March 20, 2013

Approval of Government Consulting Services Contract with Patton Boggs, LLP (Purchase Approval No. 130-13).

Approval of the employment of Stephen C. Foucart as Chief Financial Officer of Missouri State University effective April 1, 2013 (Human Resources No. 1417-13).

Approval of Procurement Activity Report for the period February 16, 2013, through March 15, 2013 (Purchasing Activity Report No. 384-13).

Ratification of 2013 Corpus Christi Challenge Missouri State University Men’s Basketball Tournament Agreement (Agreement No. 317-13).

Declaration of Official Intent Toward the Issuance or Incurrence of Energy Cost Savings Capital Lease Obligations and Reimbursement of Expenditures for Facilities from Proceeds of Obligations (Finance No. 1024-13).

Chilled water loop extension to Juanita K. Hammons Hall for the Performing Arts (Bids & Quotations No. 1428-13); Mechanical Services, Inc., lone bid of $548,800 for the base bid plus alternate one; total project budget established at $675,000.

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with The App Pros, LLC (Agreement No. 318-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with CrowdIt, LLC (Agreement No. 319-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with F1 Computing Solutions, LLC (Agreement No. 320-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with Faucett Social Design, LLC (Agreement No. 321-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with Missouri Enterprise (Agreement No. 322-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with RAW Marketing, LLC (Agreement No. 323-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with Springfield BackOffice (Agreement No. 324-13).

Ratification of Items Presented to the Executive Committee on April 17, 2013

Approval of Edith M. Williams as the Recipient of an Honorary Associate of Arts Degree from Missouri State University-West Plains (West Plains Awards No. 3-13).

Approval of Procurement Activity Report for the period March 16, 2013, through April 12, 2013 (Purchasing Activity Report No. 385-13).

Approval of resolution authorizing the negotiation of lease purchase financing for refinancing of energy cost savings capital lease obligation and financing of certain additions, renovations and extensions to Juanita K. Hammons Hall for the Performing Arts, and prescribing other matters relating thereto (Finance No. 1025-13).

Roof replacement at Juanita K. Hammons Hall for the Performing Arts (Bids & Quotations No.1429-13); Tremco Incorporated (WTI), amount of $257,989.24; total project budget established at $350,000.

Replacement of the pool HVAC system at Hammons Student Center (Bids & Quotations No. 1430-13); Gold Mechanical, Inc., low bid of $418,970 for the base bid plus alternate 1; total project budget set at $475,000.

Renovation of Suites 302 and 303 in Carrington Hall (Bids & Quotations No. 1431-13); Mechanical Services, Inc., low bid of $145,600; total project budget set at $180,000.

Professional services in conjunction with the development of the University Welcome Center (Architects & Engineers No. 685-13); Dake Wells Architecture, for a fixed fee of $378,000 plus reimbursable expenses. Additional service of up to $30,000 as described in this agreement may be authorized and approved as necessary.

Professional services in conjunction with the HVAC system replacement study for McDonald Arena (Architects & Engineers No. 686-13); Ross & Baruzzini, for a fixed fee of $67,560 plus reimbursable expenses. Additional services of up to $15,000 as described in this agreement may be authorized and approved as necessary.

Approval of a resolution granting a license agreement with the City of Springfield and the Watershed Committee of the Ozarks to allow improvements to be made to the detention areas at the southwest corner of National Avenue and Grand Street (Land No. 107-13).

Ratification of Lease Agreement at Robert W. Plaster Center for Free Enterprise and Business Development with CellARide, LLC (Agreement No. 325-13).

Approval of Memorandum of Understanding with the Springfield Area Chamber of Commerce and the Springfield Business Development Corporation (Agreement No. 326-13).

Ratification of Items Presented to the Executive Committee on May 15, 2013

Approval of Wyrick Expenditures Passed by Student Vote April 2013 to be implemented in FY2014 (Future Projects No. 73-13).

Approval of Procurement Activity Report for the period April 13, 2013, through May 10, 2013 (Purchasing Activity Report No. 386-13).

Approval of resolution authorizing the issuance or incurrence of energy cost savings capital lease and related lease obligations in a principal amount not to exceed $8,100,000 to provide funds to refinance certain existing lease obligation of the University and to finance certain additions, renovation and extensions to facilities of the University and prescribing the security therefore; and prescribing other matters relating thereto (Finance No. 1026-13).

Approval of resolution establishing a Tax and Securities Compliance Procedure for the purpose of setting out general procedures for Missouri State University to continuously monitor and comply with the federal income tax requirements relating to tax-exempt bonds and obligations issued by, on behalf of, or for the benefit of Missouri State University and certain continuing disclosure undertakings made by Missouri State University (Board Policies No. 80-13).

Engineering services in conjunction with the 2013 energy audit for the Springfield campus (Architects & Engineers No. 687-13); Burns & Roe Services Corporation, for a fixed fee of $50,000 plus reimbursable expenses. Additional services of up to $15,000 as described in this agreement may be authorized and approved as necessary.

Construction of the Jim D. Morris Basketball Complex at JQH Arena (Bids & Quotations No. 1432-13); DeWitt and Associates, Inc., low bid of $2,853,570 for the base bid plus alternates 1, 2, and 6; total project budget set at $3,700,000.

The basin recoating for the John Q. Hammons Fountains (Bids & Quotations No. 1433-13); MTS Contracting, low bid of $83,551 for the base bid plus alternate 1; total project budget established at $120,000.

Roof restoration and replacement of several sections of the roof at Greenwood Laboratory School (Bids & Quotations No. 1434-13); Tremco Incorprated (WTI), for $281,479.85; total project set at $315,000.

Ratification of lease agreement at Robert W. Plaster Center for Free Enterprise and Business Development with ESM Technologies, LLC (Agreement No. 327-13).

Approval authority for signing lease agreements at Robert W. Plaster Center for Free Enterprise and Business Development (Administration No. 30-13).

Approval to increase the project budget for the phase II renovation at Robert W. Plaster Center for Free Enterprise and Development (Bids & Quotations No. 1435-13). This $154,906.50 increase brings the total project budget to a new total of $8,638,069.50.

President

Approval of employment of Benjamin Barkema, Assistant Football Coach (Human Resources No. 1418-13).

Approval of Employment of Kellie Harper, Head Women’s Basketball Coach (Human Resources No. 1419-13).

Approval of Employment Contracts for Jon Harper as Assistant Coach for Women’s Basketball; Jennifer Sullivan as Assistant Coach for Women’s Basketball; Jackie Stiles as Assistant Coach for Women’s Basketball; and Scott Moore as Operations Assistant, Women’s Basketball (Human Resources No. 1420-13).

Approval of employment of Denita Siscoe, Vice President for Student Affairs (Human Resources No. 1421-13).

West Plains Campus

Approval of Activity Report dated May 16, 2013 (West Plains Activity Report No. 100-13).

Approval of Purchasing Activity Report dated May 16, 2013 (West Plains Purchasing Activity Report No. 31-13)

Approval of actions concerning West Plains Campus academic employees (West Plains Campus Personnel No. 352-13).

Approval of actions concerning West Plains Campus non-academic employees (West Plains Campus Personnel No. 353-13).

Approval of FY2014 salary and benefits overview for West Plains coaches (West Plains Campus Personnel No. 354-13).

Approval of expenditures to implement student-approved capital projects (West Plains Purchase Approval No. 46-13).

Student Affairs

Approval of the revised Student Government Association (SGA) Constitution (Student Policies No. 107-13).

Springfield Campus Purchases/Contracts

Approval of Procurement Activity Report for the period February 9, 2013, through April 30, 2013 (Purchasing Activity Report No. 387-13).

Facilities and Equipment

Approval of Activity Report for the month of January 2013 (Activity Report No. 242-13).

Approval of Activity Report for the month of February 2013 (Activity Report No. 243-13).

Approval of Activity Report for the month of March 2013 (Activity Report No. 244-13).

Approval of Activity Report for the month of April 2013 (Activity Report No. 245-13).

Roof replacement of several sections of the roof at the Robert W. Plaster Student Union (Bids & Quotations No. 1436-13); Tremco Incorporated (WTI), in the amount of $409,275.42; total project budget set at $468,000.

Human Resources Items

Actions concerning academic employees (Human Resources No. 1422-13).

Actions concerning non-academic employees (Human Resources No. 1423-13).

Ms. Miller made a motion to approve the Consent Agenda, receiving a second from Ms. Carroll.

Motion passed 8-0.

 5.                  President’s Report --- President Clif Smart first welcomed everyone to graduation weekend, where we will graduate 2,404 students in three separate commencements tomorrow on the Springfield campus and 277 students on Saturday on the West Plains campus. He next indicated that the students to be recognized this meeting are Katie Schmelzle, Michelle Williams, and Katelyn Bartlett, from the Biology Department in the College of Natural and Applied Science (CNAS). These students perform research in the Cell Biology Lab of Dr. Kyoungtae Kim, Associate Professor. Drs. Frank Einhellig, Provost, and Tammy Jahnke, Dean of CNAS, introduced the students and provided information on how they distinguished themselves with award-winning presentations at the annual meeting of the Missouri Branch of the American Society for Micro-Biology.

Mr. Smart next commented that included in today’s Consent Agenda was the approval of the hiring of Dr. Denita Siscoe as the new Vice President for Student Affairs with an effective date of July 22, 2013. Dr. Siscoe replaces Dr. Earle Doman, long-time Student Affairs employee at the University, who was asked to attend today’s meeting to be recognized by the Board. Board members, Ms. Smith and Ms. Miller, then presented Dr. Doman with a Bear plaque and expressed the Board’s appreciation for Dr. Doman’s dedication to the students of this university.

Mr. Smart next gave a 2013 legislative update. Missouri State will receive an increase of $2,457,827 in core funding. We also received $1,325,000 in ongoing funding for health programs, which consists of $825,000 for the Occupational Therapy program on the Springfield campus and $500,000 to enhance health programs on the West Plains campus. We received additional funding for our Fine Arts Academy, our public television station, and there was one-time funding approved for the Willow Springs Higher Education Center, which we hope will be a collaboration between Missouri State-West Plains and Three Rivers Community College. He next reported that it is unlikely that any capital projects will be funded this year. He also commented that it does not appear that a new Higher Education funding formula will be passed this year. This will give us the opportunity to work with our legislators, the community colleges, and the other four-year institutions to come up with a formula that everyone can support.

He then gave an update on our Lady Bears coaching transition – it could not have gone any better than it has. He has not heard anything other than positive comments from individuals who have met Coach Harper and her staff. We have taken more than 800 new season ticket applications for next year – this obviously in response to both the new coaching staff and the new ticket policy for next year.

Mr. Smart next highlighted the marketing presentation that will be later in today’s meeting. Our goal is to frame the issue and seek input and advice from the Board so we can work on an action plan to bring back to the Board at a later meeting. He ended his report by asking Dr. Drew Bennett, Chancellor of the West Plains Campus, to highlight the Honorary Associate Degree recipient at the West Plains Campus. Dr. Bennett stated that Couch, Missouri, resident, Edith Williams devoted more than ten years of her life in helping her daughter achieve her education, and the West Plains Campus will honor her with an Honorary Associate of Arts degree at the Commencement Ceremony this Saturday. Edith’s daughter, Jennifer Williams, was in a debilitating automobile accident in 1997 and became wheelchair bound. Starting in 2001, Edith has driven her daughter from Couch to West Plains, an estimated 70 miles round trip, to attend classes on the West Plains Campus. Jennifer received an Associate of Arts degree in 2006 and will receive a bachelor’s degree in business this Saturday. So, both mother and daughter will receive degrees this Saturday.

6.                  Academic Affair:

a.      Faculty Senate Report --- Dr. Chris Herr, outgoing Chair of the Faculty Senate, reported on Faculty Senate meetings from February through April. Items covered included: (February) the adoption of general principles proposed by the Faculty Handbook Revision Committee regarding annual review of faculty and the relationship between annual review and merit pay which will be used to guide the FHRC in their septennial revision of the entire Faculty Handbook, scheduled to come to the floor of Senate next year; (March) a report from the Budget and Priorities Committee was presented tracking several factors concerning faculty conditions and educational quality at Missouri State; and (April) the approval of the proposed revision to the General Education Program after a three-year process and the election of new officers for next year’s Senate – Chair Ryan Giedd (Physics, Astronomy, and Materials Science), Chair-Elect Steve McIntyre (History), and Secretary Kathy Gibson (Greenwood Laboratory School).

Dr. Giedd, new Chair, reported on the May meeting of the Faculty Senate, which included a report from the Ad hoc Study Away Committee requesting that this committee become a Standing Committee which was approved by the Senate.

 b.      Report from the Provost --- Dr. Frank Einhellig first introduced Dr. Gloria Galanes, who has been selected as the Dean of the College of Arts and Letters. He then presented a resolution of appreciation for Dr. Christopher Herr’s exemplary service as Chair of the Faculty Senate for the 2012-2013 academic year. Moved and seconded, respectively, by Mr. Hoven and Ms. Miller. Dr. Einhellig presented Dr. Herr with a placque in honor of his service.

Motion passed 8-0.

Dr. Einhellig next presented a resolution (Awards No. 49-13) acknowledging the Excellence in Public Affairs for Faculty and Staff award recipients. He explained that these are new awards that were initiated by the Board to recognize outstanding faculty and staff in the area of public affairs. The three faculty recipients are Robert T. Pavlowsky, Timothy D. Knapp, and David R. Hays. The two staff recipients are Juan Meraz and H. Wes Pratt. Each awardee receives a $1,500 grant to be used for travel and/or projects related to their public affairs activities. Moved by Mr. Bough and seconded by Ms. Carroll.

Motion passed 8-0.

Dr. Rachelle Darabi, Associate Provost for Student Development & Public Affairs, introduced each of the five 2012-2013 award recipients with Governors Cathy Smith, Paige Jenkins, and Steve Bough assisting by presenting each recipient with a certificate.

Dr. Gilbert Brown, Chair of the ninth annual Public Affairs Conference, next reported on the success of this year’s conference with the theme Inclusive Excellence. The conference attracted over 3,100 participants for the week. Regarding the plenary sessions, 87% of attendees strongly agreed that attending the plenary sessions broadened their perspective on issues of Inclusive Excellence. In terms of the panels, 84% of the evaluators strongly agreed that attending a panel contributed to the development of an expanded perspective regarding Inclusive Excellence.

Dr. Einhellig then highlighted the several graduate and undergraduate research presentation forums that were held in April.

 7.                  Diversity and Inclusion --- Dr. Kenneth Coopwood, Vice President for Diversity and Inclusion, gave a summary of the Missouri State University Inaugural Statewide Collaborative Diversity Conference which was held on April 18-19, 2013. It was a resounding success and, in his opinion, put us on the map as a leader in State diversity discussion and application. He reported that 56 organizations were represented at the conference – 21 organizations from outside of Springfield. Mr. Kimbrough commented that he is in a number of circles in the St. Louis market and when we talk about diversity, no one expects Missouri State University to be at the forefront of promoting diversity and talking about inclusive excellence. He had lunch with an executive in the region who attended the conference and who contacted him about what a wonderful experience it was, while it was not the expectation. Mr. Kimbrough stated that we are intentional about diversity at Missouri State University because it makes good business sense.

 8.                  Student Affairs:

a.   Report from Student Body President --- Ms. Paige Oxendine, Student Body President, highlighted two actions taken by the SGA this Spring – the continued support of implementing a textbook rental program through the bookstore as an affordable option for students when purchasing textbooks and the support for modification to the Missouri State Text Alert System to do a better job in enrolling more students in this system.

b.   Commendations --- Dr. Earle Doman, retired Vice President for Student Affairs, first presented a resolution to commend Paige Oxendine for outstanding service as Student Body President from May 2012 through May 2013. Moved and seconded, respectively, by Mr. Hoven and Ms. Miller.

Motion passed 8-0.

Ms. Oxendine introduced the newly elected Student Body President and Vice President, respectively, Mr. David Schneider and Ms. Brittany Donnellan.

Dr. Doman then presented a resolution to commend Andrew Adkins for outstanding service as Student Body Vice President from May 2012 through May 2013. Moved by Ms. Miller and seconded by Ms. Smith.

Motion passed 8-0.

c.   2013 Wall of Fame Recommendations --- Mr. Don Simpson, Interim Vice President for Student Affairs, presented a resolution (Awards No. 50-13) recommending that the following former faculty and staff members be added to the Wall of Fame: Dr. Alice Fleetwood Bartee, Dr. William (Bill) Cheek, Mr. Clinton Copeland, Retired Major General Fred Marty, Mr. Gregory P. Onstot, and Mr. Guy Hill Thompson. Moved by Mr. Bough. Seconded by Ms. Smith.

      Motion passed 8-0.

 9.                  Staff Senate --- Ms. Dixie Williams, Chair of the Staff Senate, reported Staff Senate officers for next year will be: Chair – Andrea Weber; Chair-elect – Scott Fiedler; and Secretary/Treasurer – Kelly Cara.

Mr. Ken McClure, Vice President for Administrative and Information Services, presented a resolution to commend Ms. Dixie Williams for her outstanding service as Staff Senate Chair for 2012-2013. Moved by Mr. Hoven and seconded by Ms. Carroll.

            Motion passed 8-0.

 10.              Financial --- Mr. Steve Foucart, Chief Financial Officer, presented a resolution (Finance No. 1027-13) approving modifications to page one of Exhibit A Equipment Schedule of the Equipment Lease/Purchase Agreement with Banc of American Public Capital Corp. He explained that, last week, it was discovered that the chilled water loop expansion project was under budget so the expansion will now include the Forsythe Athletic Center. At first, Banc of America did not require any mention of this inclusion, but this morning, it was decided to include Forsythe Athletic Center on the Equipment Schedule. This resolution modifies Exhibit A of the Banc of America lease which was approved by the Executive Committee yesterday and ratified by the Board with the approval of today’s Consent Agenda. With this modification, Forsythe Athletic Center Chilled Water Connection is now listed under new equipment on the Exhibit A Equipment Schedule. Moved by Mr. Bough and seconded by Ms. Miller.

Motion passed 8-0.    

11.       New Business:

a.   Discussion on Marketing the University --- President Smart stated that today’s discussion is on marketing Missouri State University. He indicated that there was a time not long ago that colleges and universities didn’t consider marketing, as it was thought to trivialize the importance of higher education. Higher education marketing is now highly competitive and extremely complicated. Marketing is on our minds all of the time as we recruit students and tell the Missouri State story. President Smart then asked Mr. Paul Kincaid, Chief of Staff, to provide an overview of our marketing efforts. Mr. Kincaid directs the five units in University Relations (University Communications, Publications, Web and New Media, Photographic Services, and Athletics Communications). He also chairs our University-wide Marketing Council, oversees our University marketing efforts, and coordinates our governmental relations efforts both at the state and federal level.

Mr. Kincaid explained that our overall philosophy, when it comes to marketing, is to try to coordinate and maximize decentralized efforts. Our goal is to identify and define our audiences as much as we can and then target the messages accordingly – one size does not fit all. Recruitment is different from retention and both are different from governmental relations, and alumni, and donors, and athletics, and so on. We know the more we target the audience and the message, the more successful we will be – we have to balance that with the time and resources we have. In summary, he indicated that we have worked hard to use our brand statement more consistently and broadly – it is “Follow your passion. Find your place.” We have also emphasized our marketing messages: 1) Distinctive mission, remarkable education; 2) Affordable choice, unbeatable value; and 3) Memorable experiences, lifetime success. Mr. Kincaid reminded everyone that last summer, we issued an RFP for a market research project focusing on recruitment and retention of students with increasing enrollment as identified in the long-range plan as the goal. In August, the Board approved a contract with Penn Schoen Berland (PSB), a global research-based consultancy headquartered in Washington, D.C., and its partner, Cranford Johnson Robinson Woods (CJRW), an advertising, marketing and strategic communications agency, from Little Rock, Arkansas. PSB was to conduct research that would lead to CJRW developing a marketing plan for the University. The contract also included research on each of the academic colleges which will be presented to the Deans and others in June. Also this summer, the market research on diversity will be completed and presented. This Fall, CJRW will present its marketing plan for the University.

Ms. Amy Crosby, Senior Director from PSB, next presented an Executive Summary from their research. She explained that they conducted surveys with nine different audiences: 1) key administrators, faculty, and staff; 2) alumni; 3) graduate students; 4) undergraduate students; 5) prospective nontraditional students; 6) prospective transfer students; 7) admitted students who did not enroll; 8) prospective high school students; and 9) parents of prospective high school students. She mentioned that in doing this research, they were looking to build upon already existing strengths and successes. Ms. Crosby added that while this presentation does include some areas for improvement, that’s merely PSB being tasked with finding new ways to build upon existing successes. She indicated that MSU received positive ratings across all audiences with key strengths being location, campus offerings, facilities, and affordability/value. Traditions and school spirit are areas to improve. She added that awareness of the brand statement and university mission is low, but when communicated to the different audiences, they were effective. She also added that the university’s marketing messages are strong and boost favorability and strength of reputation considerably across key audiences. She ended her presentation by stating that for prospective students, they found it was helpful to highlight some of the strengths and draw direct comparisons with the competition. For example, on the value point, Missouri State offers great academic programs, but it is also affordable. It is a great value – you are not going to graduate college with a ton of debt which you might at some of the counterpart schools.

Mr. Kimbrough then led the Board and the audience in a 45-minute discussion on some of the highlights of the research. President Smart reminded everyone that there is much more work to be done on this project. The research on each of the academic colleges and on the diversity piece will be shared this summer. The Administrative Council and the Board each have retreats to discuss this data further. The Little Rock group (CJRW) will be developing a marketing plan this Fall based on this research.

12.       Date of Next Meeting --- The date of the next scheduled meeting was set for Friday, June 21, 2013, at 1:00 p.m. at The Board Room, Union Station, Kansas City, Missouri.

13.       Adjournment--- Mr. Kimbrough adjourned the meeting at 4:00 p.m., on the motion of Mr. Hoven, the second of Mr. Bough, and the unanimous vote of the Board.

John W. McAlear

Secretary