Your role once the redesign process is complete
The redesigned website is now yours to maintain. Make the most of this valuable communication tool by following the recommendations below.
- Familiarize yourself with the new structure.
- Learn Web Press and WordPress so that you can maintain your site.
- Keep best practices for online communication in mind when you are creating new content.
- Perform routine maintenance; see the list below for suggestions.
Review each semester
The new content on your website is intentionally "evergreen," meaning that it was written to minimize ideas and phrases that may quickly become outdated. Even so, it's a good idea to review certain sections of your site once each semester to be certain that the information is current. Particularly pay attention to the following pages.
- Faculty and Staff
- Application Information
- Program Information
- Contact Information
- Student Opportunities
Keep in mind that program information, faculty profiles and scholarship information are largely maintained through pulls from databases. When those databases are updated, the changes will automatically appear on your website.
Changes and additions to your faculty profiles can be emailed to web strategy and development. Visual media can be hired to take faculty headshots. Free portrait days, during which faculty and staff receive professional headshots at no charge, are held throughout the year.
Trainings and resources
A number of resources are available to assist you.
- View the Academic Website Project training document for guidance on maintaining your website.
- Throughout the year, web strategy and development offers trainings on subjects including Web Press, writing for the Web and social media. Keep an eye on the web strategy and development calendar for upcoming opportunities.
- Web strategy and development distributes tips and resources through the blog and Twitter.
An online writing and editing guide is available from editorial and design services as a resource when updating Web content, writing blog posts and creating new spotlights. Follow these styles in order to help the university maintain consistency across departments, offices and other units.
The master calendar and your department/program blog are the recommended resources for publicizing your special events. Submission to the master calendar is the first step in getting your event included on media calendars and considered for promotion on University top-level Web pages.
Blog posts are an easy way to provide timely event information and limit the need to constantly update and publish Web pages. If you choose to publish Web pages for specific events, remember to monitor them closely. The event’s page will need to be updated to reflect changes in event details and the conclusion of the event. Event photos, a link to a recap blog post or the posting of future dates are some ways the page can be modified post-event.