Facebook Promotions

Promotions are an increasingly popular way for marketers to reach Facebook’s users, however it is important to remember that promotions are legally regulated through the United States and the rest of the world. To avoid fake giveaways and illegal contests, Facebook takes a number of precautions to protect users and itself from improper conduct.

Facebook recently updated their Pages Terms and is now making it easier for page administrators to hold contests and promotions directly on the timeline of their Facebook page. Through the change of Facebook’s Page Terms, page administrators may now run promotions right on their page timelines as well as in apps on Facebook. However, running promotions on personal timelines is still prohibited. Things that page administrators can now do include:

  • Collect entries by having users post on the page or comment/like a page post
  • Collect entries by having users message the page
  • Utilize likes as a voting mechanism

Changes to photo tagging

The changes to the Pages Terms also prohibit page administrators from tagging or encouraging people to tag themselves in content that they are not actually depicted in. For example:
  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

These updates to Facebook's terms should make it more convenient for University Units to run contests and promotions on their Facebook pages without the need for paying for a third-party app to run the promotion.