When determining your web content, you must think about who will be viewing your site. Is it going to target specific groups of people (current students, faculty, prospective students, parents) or a combination of many groups? Whatever the mix, this group is your audience, and you should design your site to fit their needs.

Try to think about what information your audience will require and the best way to present that information. For example, if your audience includes people using modems, you should keep your graphics small to reduce load time. Also, if your audience includes prospective students, you should try to relate to the overall marketing message of the University to promote consistency and user confidence. Overall, your audience's needs should be your top priority.

To find ways to meet your audience's needs, please review the sections linked from the navigation bar of this web page.