How Missouri State Uses LinkedIn

LinkedIn currently offers four types of accounts: personal profiles, company pages, university pages and groups. Web strategy and development currently oversees Missouri State’s company and university pages. In addition, many university units such as the Alumni Association and the Marketing Department create and maintain their own LinkedIn groups.

Missouri State University’s company page

The Missouri State University company page on LinkedIn is a centralized location for faculty, staff, prospective employees and other members of the university community to interact and to receive news and information relevant to them. Examples of content that are shared on the university’s company page include:

  • Calls for award nominations
  • Information on high-profile University events like the public affairs conference, move-in week and homecoming
  • Campus events open to faculty and staff or the community
  • Fundraising initiatives like the Missouri State Way campaign

Missouri State University's university page

Missouri State University’s university page on LinkedIn offers a place for prospective students, current students and others interested in Missouri State to receive information about the university and its activities. Examples of content that are shared on Missouri State's university page include:

  • Information about recruitment events like Showcase
  • Articles on student achievements
  • Information about campus activities in which students can participate
  • Major University news