Missouri State University

Constantin Vohs

Market research connects great ideas with successful outcomes

"Solving problems is fun. Anything that's a challenge is fun." 

For Constantin Vohs, studying the marketing program's marketing research track was an easy decision. 

"I had so many friends who were advertising and promotion majors, and I loved what they did," he says. But he realized that even the most creative campaigns sometimes missed their targets. 

"So I wanted to ask 'Why?' Was it the creative's fault? No... Doing proper market research is what gets a successful campaign. So I decided I wanted to be a market research major... I wanted to be able to help."

And he sees research as a creative field, too. "You use a lot of creativity after you do the analysis to figure out how to solve problems."