When you begin planning you publication, please budget a minimum of six weeks for production time and two weeks for printing. Large projects, such as student recruitment materials, require both longer production and printing times. Depending on the office’s workload, smaller projects may be completed in a shorter time frame.
To ensure clear communication of process and outcome, a planning meeting is required when initiating a project. At this time, members of the publications staff will discuss details concerning the project and develop a project brief that includes a production schedule.
Before you visit the office of publications, you may find it helpful to consider these questions. All of the issues will be discussed in the initial interview, and the publications staff can be helpful in determining answers which are unclear.
- Who is the target audience?
- What goal or action is the publication to accomplish?
- Will this publication highlight what is unique about your program, department or college?
- How many copies of the publication will need to be printed?
- What budget number will be used for this publication?
- Will photographs be utilized? Or are there existing, high resolution photos?
- Will the publication be mailed by itself, in an envelope or hand distributed?
- When is the publication needed?
- How does this publication work with your digital communications?
- Who is the primary contact?