Dr. Chuck M. Hermans



Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, Business Administration, emphasis in marketing, 2003
  • MBA, finance concentration, 1997, New Mexico State University 
  • BBA, Real Estate, 1993, New Mexico State University 


  • MKT 474/774 International Marketing
  • MKT 464/764 International Logistics and Global Supply Chain Management

Professional experience

  • Managing General Partner, Yellowstone Partnership, Albuquerque, NM
  • Real Estate Manager, The Broker Company, El Paso, TX
  • Executive Assistant to EVP, Bowlin's, Inc., Las Cruces, NM
  • Vice President, International Acquisition, Brokers & Contractors, Las Cruces, NM
  • Vice President/COO, Joseph & Long Construction Co., Gaithersburg, MD

Research and professional interests

  • Cross-cultural comparisons in consumer behavior
  • International diffusion models and segmentation 
  • International e-commerce  
  • Internet marketing 
  • International and e-commerce implications for marketing pedagogy

Awards and honors

  • Dean’s Distinguished Research Fellow, College of Business Administration, Missouri State University, 2008, 2009
  • ABR & TLC Conferences Best Paper in Track Award, “Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries,” Spring 2008
  • ABR & TLC Conferences Best Paper in Track Award, “The Marketing of Body Image: A Cross-Cultural Comparison of Gender Effects in the U.S. and China,” Spring 2008
  • Houghton Mifflin/Pride Ferrell Innovations in Teaching Competition Award, “A 3-Way Integrative Learning Approach to Cross-National Collaboration among students and Practitioners,” Society for Marketing Advances, Fall 2007
  • Excellence in Teaching Award, Missouri State University, College of Business Administration, Fall 2005