Program Requirements

In the marketing program, you will complete comprehensive marketing curriculum with an emphasis in one of the following tracks: advertising and promotion, marketing management, marketing research or sales management.


Marketing (Comprehensive)

Bachelor of Science
  1. General Education Program and Requirements

  2. College of Business Admission and Program Requirements

  3. Major Requirements

    1. MKT 351(3), 360(3); 464(3) or 474(3), 472(3); QBA 337(3)

    2. Complete one of the following options:

      1. Advertising and Promotion:

        1. MKT 354(3); 380(3) or 390(3); 456(3)

        2. Complete two of the following: MKT 352(3); 380(3) or 390(3) if not taken to fulfill requirement No. 1 above; MKT 480(3) or 510(3); ART 100(3)

      2. Marketing Management:

        1. MKT 352(3), 365(3); MGT 397(3)

        2. Complete two of the following: MKT 354(3), 355(3), 410(3), 452(3); 476(3) or 510(3); 570(3)

      3. Marketing Research

        1. MKT 352(3), 570(3), 596(3); MGT 397(3) or ENG 321(3); SOC 305(3)

        2. Recommended electives (not required): MKT 354(3); 410(3); MGT 561(3)

      4. Sales/Sales Management:

        1. MKT 352(3), 451(3), 452(3); MKT 485 or MGT 486(3)

        2. Complete one course from: BUS 550/LAW 550(3); MGT 345(3); MKT 354(3), 355(3), 365(3), 410(3)

        3. Recommended electives (not required): MGT 450(3), MKT 367(3), THE 125(2), THE 222(3)

  4. General Baccalaureate Degree Requirements